🎛️ Martech needs human insight to succeed

How to create UA reports in GA4 [View in browser]( | [Share]() Aug 15, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, AI can’t compete with human inspirations. With all the data Amazon has at its disposal, you would think they’d have an advantage when it came to selling their own products on their own site. You’d be wrong. At least that’s how I read the company’s decision to get rid of almost all of its house brands, as reported by [The Wall Street Journal](). In 2020 the big A had more than 45 different brands offering 243,000 different products in scores of different categories. Now it’s getting rid of dozens of them. There are other possible explanations for this move. One, regulatory pressure from the DoJ, which is investigating whether or not the company is a monopoly. Two, who the heck can successfully run 45+ brands? If anyone could, though, it would be Amazon. They have all the computing power, automation and customer data any marketer could hope for. But, as we all know, marketing is a lot more than numbers — even when you have AI. It still takes a human with a feel for the audience, a gut instinct, a flash of inspiration to make the magic happen. Marketing needs you. Constantine von Hoffman,Managing Editor [mir_map_300x250]() Marketing management [Balancing generalists and specialists: An essential strategy for marketing success]() [Balancing-generalists-and-specialists-An-essential-strategy-for-marketing-success] Is it better to specialize or generalize? Here’s why blending both might be your key to unlocking unprecedented marketing success. Google Analytics 4 (GA4) [How to create UA reports in GA4]() [3-Google-Analytics-4-features-to-make-up-for-lost-data] Russ Ketchum, product director of Google Analytics, talks to us about how to create Universal Analytics-like reports in Google Analytics 4. Account-based marketing (ABM) buyer’s guide [How account-based marketing and the B2B buying space are evolving]() [ABM-2023-cover-1920] Account-based marketing is evolving rapidly. Here are seven of the top developments in the space. Customer insights webinar [Feed your curiosity: trust insights over instincts]() [DISQO-2] Is your customer strategy based on gut feelings or grounded in data? Join us for a nourishing discussion with Best Egg and DISQO on creating robust customer experiences. [Register here!]() Marketing technology [Top 6 martech myths debunked]() [Top-6-martech-myths] Steer clear from common misconceptions that lead to haphazard decisions, poor vendor choices and failed implementations. [mtcfall23_300x250_agendapreview_c]() Marketing technology [Who champions martech replacements?]() [Replacement-2023-cover] In the face of martech stack complexity, marketers themselves are playing a greater role in advocating for replacements. Optimization and personalization [10 tips to master consent management]() [Going-beyond-cookie-consent-3-strategies-to-achieve-data-compliance] Learn how to build trust with your customers, comply with data privacy laws, and optimize consent rates for a seamless user experience. Connected TV and OTT [CTV ad spend is growing, but not like retail media]() [Shutterstock_603165797] CTV growth is three times slower than retail media was at the same point in its development, a WARC Media study finds. MarTech [Discover cutting-edge martech for free]() [MTCF2023-home-1] With nearly 12,000 martech solutions on the market, it’s never been more critical to efficiently evaluate all of your options, choose the right tools for your needs, and get the most out of your tech investments. Attend MarTech — online September 26-27 for free — to stay on the cutting edge. [See what’s in store]() From Search Engine Land - [Amazon tests AI-generated review highlights with U.S. mobile shoppers]() - [Google issues refunds amid accusations it missold ads on third-party websites]() - [YouTube tests new anti-adblocker popup with countdown timer]() - [Google Ads to sunset Enhanced CPC on Shopping campaigns]() - [No, outbound links won’t help your content rank better on Google]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()