🎛️ Bringing magic to martech

Plus, this week’s AI-powered martech releases [View in browser]( | [Share]() Aug 11, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, time to wave your magic wand. Good marketing is like magic, says contributor Tim Parkin [in our latest Spotlight on the expert](). He should know from his experience as a magician, and making video game magic as a developer. But there are challenges that marketing teams face in order to get the magic to happen, and we got into that during our lively conversation. Also today, check out [the latest AI-powered martech releases](). Marketing technology continues to evolve, giving all of us new tricks to master. Chris Wood,Editor [mtcfall23_300x250_agendapreview_c]() Video marketing [Tim Parkin: Spotlight on the expert]() [spotlight_expert_f2] Consultant and marketing coach Tim Parkin tells us about being a magician, a game developer and what problems marketers are looking to solve. Marketing artificial intelligence (AI) [This week’s AI-powered marketing technology releases]() [now-with-chatgpt2] Here are the AI-powered martech products, platforms and features announced this week. Content marketing [How to optimize your blog’s posting schedule to gain traction]() [Blog-posting-calendar-150x84] Explore how optimizing your blog posting schedule can lead to better SEO and audience engagement. Customer insights webinar [Unleash the power of customer insight]() [DISQO] No more guesswork or gut-based decisions. Join Best Egg’s Katie Hanson and DISQO’s Roddy Knowles to explore a data-driven approach to customer-centric innovation. [Register here!]() Identity resolution [CMOs say the end of third-party cookies is both a major challenge and a good thing]() [Shutterstock_1968951361-1] Google will end third-party cookie support in Chrome in a little more than a year. CMOs are nervous but welcome the change, [mir_map_300x250]() Content marketing [5 tips for balancing ‘push’ and ‘pull’ in content marketing]() [5-tips-for-balancing-push-and-pull-in-content-marketing] Learn the difference between promoting engagement and pushing sales in your content and how to do them right. Expert advice [28 growth strategies from 12 leading agencies]() [grow-plants-1920x1080-1] Read on to gain strategies for managing high-performing teams, learn about some of the today’s top challenges, and unlock a successful growth path for your own agency Digital advertising [In-game advertising: A marketer’s guide]() [In-game-advertising-A-marketers-guide] With the right strategy, in-game advertising can be a powerful tool for reaching and engaging with today's gaming audiences. MarTech [Discover cutting-edge martech for free]() [MTCF2023-home-1] With nearly 12,000 martech solutions on the market, it’s never been more critical to efficiently evaluate all of your options, choose the right tools for your needs, and get the most out of your tech investments. Attend MarTech — online September 26-27 for free — to stay on the cutting edge. [See what’s in store]() From Search Engine Land - [Google Ads API version 14.1 rolls out]() - [Lyft starts serving ads on its app]() - [How to use SEO and CX for better organic performance]() - [New York Times: Don’t use our content to train AI systems]() - [Google tests scan-to-call QR codes and extra images on sponsored ads]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()