Learn How This B2B Brand Improved Their Sales Pipeline by 70% With CTV

This week's MarTech FYI is brought to you by: MNTN [MNTN-MarTech-FYI-Dedicated-Send-August-2023-Client-Banner-600x250.png]() Are you playing the long-game with your marketing efforts? Koji Takagi, Senior Director of Marketing at online learning company Pluralsight, makes a clear distinction between how the sales funnel changes between B2B and B2C. “B2B marketers need to be playing a different game than our counterparts. BDRs (and SDRs) think in terms of months,” he says. “AEs think in terms of quarters and years. B2B marketers need to be thinking in terms of decades.” Performance marketing channels like Connected TV provide a safe space for brands to play both the long and short game—and it’s well worth the investment. Here are some key takeaways from Pluralsight’s success story on building a full-funnel (and efficient) sales engine with CTV, specifically MNTN Performance TV: - Pluralsight activated a prospecting campaign that targeted B2B decision makers based on job function, job title, company purchase history, predictive intent, and other high-value signals. - They drove even more potential buyers through with an omni-channel approach that served CTV advertisements to prospective buyers and followed that up with ads across other household devices to guide even more prospects down the funnel. - They closed the loop with retargeting campaigns, leveraging first-party data to grow site traffic and quality leads. The end result? 70% higher spend-to-pipeline efficiency. But that’s only the beginning. Click below to find out how utilizing CTV upped their performance marketing game—and, of course, how you can do the same. [Learn More]() [MNTN_Logo_Colored_Horizontal@3x.png] [View in a browser]( [Martech: Martech is Marketing] [() Learn about additional advertising/sponsorship opportunities [here](). This email was sent to {EMAIL}. [Unsubscribe]() [We respect your privacy.]() This email was sent by: MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA [Manage my subscriptions.]() © 2006-2023 Third Door Media. All rights reserved.