🎛️ 9 steps to make an email reactivation program that really works

How NC Fusion executed its campaign to help girls stay involved in sports [View in browser]( | [Share]() Aug 08, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, keep your old friends close and new friends closer. We’ve all had that moment of seeing someone you buy from offering shiny deals with the proviso, “NEW CUSTOMERS ONLY.” My reaction is always, “What about me?” It’s a reaction marketers should take advantage of. After all, it costs less to keep customers you already have than to get new ones. Kath Pay shows how to keep them in [9 steps to make an email reactivation program that really works](). Her amazing array of hands-on advice and real-world examples make this a must read. And, speaking of must reads, there’s our just-released [2023 MarTech Replacement Survey](). The data is in and it will make you question some long-held assumptions about what’s purchased and why. Constantine von Hoffman,Managing Editor [mtcfall23_300x250_agendapreview_c]() Email marketing [9 steps to make an email reactivation program that really works]() [How-to-create-a-reactivation-program-that-really-wins-customers-back] Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns. Marketing technology [The results of the 2023 MarTech Replacement Survey are here]() [Replacement-2023-cover] The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation. B2C marketing [How NC Fusion executed its campaign to help girls stay involved in sports]() [landing-page] Walk through the entire process -- problem ID, research, channel use and more -- of a campaign to raise issue awareness. Connected TV and OTT [The omnichannel magic of connected TV]() [MNTN-TDM-Sponsored-Article-Image-1920x1080-1] How CTV supercharges existing marketing efforts across the advertising board. SEO webinars [Decode the language of C-suite SEO reporting]() [Conductor] Struggling to communicate SEO value to your executives? Our upcoming webinar is your golden ticket to bridging the gap. Learn the top do’s and don’ts, strategies to convey SEO ROI, and how to craft an effective SEO report for the C-suite. [Register here!]() B2B marketing [Tighter budgets are extending the B2B purchase cycle]() [Shutterstock_2087015665] B2B buyers are sticking with the vendors they have and are more open to up-sell for the features they want, according to a new survey. [mir_map_300x250]() B2B marketing [The march to CCPA compliance is a slow one]() [CCPA_1920_1] Under 15% of noncompliant companies implemented automated or manual CCPA/CPRA compliance methods in the last year, a study found. Content [Boost your content creation with AI]() [5-smart-ways-to-harness-AI-in-your-content-creation-process] In this video, Conductor delves into the exciting possibilities that AI-powered content creation presents, while also addressing the challenges that may arise. Event marketing [How to mine data from digital events]() [Virtual-event-1920-2] Third Door Media’s Marc Sirkin shows how online events can yield valuable data to boost marketing and drive sales. MarTech [Discover cutting-edge martech for free]() [MTCF2023-home-1] With nearly 12,000 martech solutions on the market, it’s never been more critical to efficiently evaluate all of your options, choose the right tools for your needs, and get the most out of your tech investments. Attend MarTech — online September 26-27 for free — to stay on the cutting edge. [See what’s in store]() From Search Engine Land - [TikTok rolls out major Ads changes to meet EU regulations]() - [Moz debuts new metric, Brand Authority, to measure brand strength]() - [[Next week] Actionable search marketing training + live Q&A from SMX]() - [Google Merchant Center sending ‘inappropriate title’ warning]() - [Google Analytics 4 Reports get Match Types, including regex]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()