🎛️ The 2023 MarTech Replacement Survey is here

Plus, the martech subway system now has an AI line. [View in browser]( | [Share]() Aug 07, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, and what did you all replace over the last year? It’s that time again. Time to look not only at recent martech solution replacements but also the increasingly valuable stack of data we’ve now been gathering since 2019. Key findings include: Marketing automation was the most replaced martech application for the third consecutive year; 38% of all replacements were aimed at improving the customer experience; and the growing use of commercial applications is accelerating the rate of replacement. The data also sows seeds of doubt about whether the pandemic was quite the trigger for digital transformation most of us thought it was. Don’t miss this — the survey is free and ungated [right here](). Kim Davis,Editorial Director [mtcfall23_300x250_agendapreview_c]() Marketing technology [The results of the 2023 MarTech Replacement Survey are here]() [Replacement-2023-cover] The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation. AI writing tools [The martech subway system now has an AI line]() [subway2023_0-1920] The 15th annual iteration of the Real Story Group's martech stack vendor map acknowledges the growing importance of generative AI. Adobe Marketo [Marketo’s July releases: A manager’s guide]() [Marketos-August-releases-A-managers-guide] Create better visualizations and reduce troubleshooting time with Marketo's latest features. Customer insights webinar [Feed your curiosity: Trust insights over instincts]() [DISQO-2] Is your customer strategy based on gut feelings or grounded in data? Join us for a nourishing discussion with Best Egg and DISQO on creating robust customer experiences. [Register here!]() Social media marketing [Sprout Social acquires Tagger Media]() [shutterstock_1338120167-1] The deal makes social media campaign management more holistic for brands and agencies using Sprout Social by covering the $21.1 billion influencer industry. [mir_map_300x250]() Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920] On the hunt for something new? Check out who's hiring in martech this week. MarTech Intelligence Reports [Customer data platforms buyer's guide]() [CDP-MIR-Cover_1920x1080] Unified, accessible customer data has become an essential building block for success. This guide examines the market for CDPs and compares vendors. Marketing technology [Marketing technology optimization: The path to peak martech stack performance]() [Marketing-technology-optimization] Discover how to streamline your martech stack, drive real ROI and improve customer experience. MarTech [Discover cutting-edge martech for free]() [MTCF2023-home-1] With nearly 12,000 martech solutions on the market, it’s never been more critical to efficiently evaluate all of your options, choose the right tools for your needs, and get the most out of your tech investments. Attend MarTech — online September 26-27 for free — to stay on the cutting edge. [See what’s in store]() From Search Engine Land - [Google releases Responsive Search Ads guide]() - [The latest jobs in search marketing]() - [TikTok pilots new ad-targeting tech that offers improved data security]() - [A tale of two snippets: What link attribution in SGE tells us about search]() - [Google Search Console link report fixed]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()