🎛️ Moving the needle with agile marketing metrics

Plus, augmented reality comes to The Met. [View in browser]( | [Share]() Aug 02, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, and here’s a way to meet your desired outcomes. Actually, it’s four ways — four metrics. Today, agile marketing expert Stacey Ackerman [takes us through these four crucial areas]() where organizations can measure toward real outcomes. And for those interested in the intersection of augmented reality and fine art, [here’s an activation at a major institution](). The Metropolitan Museum of Art is launching a new experience that allows users to take a digital version of famous artifacts into the virtual world of Roblox. The experience comes with a neat AR scavenger hunt at the museum. A van Gogh is an eye-catching outcome, for sure! Chris Wood,Editor [Optimizely-7-31-23]() Agile marketing [4 agile marketing metrics that really move the needle]() [How-to-measure-agile-marketing-success] Lost in the complexities of agile marketing? Here's how to measure its success with meaningful metrics that focus on outcomes. Virtual and augmented reality [Metropolitan Museum of Art launches Roblox augmented reality experience]() [Replica-Met] With the new Replica app, visitors can scan famous works with their phones and show them off as wearables in Roblox. Agile marketing [Scaling agile with the Agile Marketing Navigator framework]() [Scaling-agile-with-the-Agile-Marketing-Navigator-framework] The practices we've established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility. Content management webinars [Content management: your secret weapon for success]() [Acquia-3] Master the craft of shaping and directing your content to engage your audience like never before. Our expert-led session will arm you with practical techniques for maximizing the potential of every piece of content. [Register here!]() [mtcfall23_300x250_c]() Virtual and augmented reality [XR + AI: 5 tools driving today’s content revolution]() [XR-AI-5-tools-driving-todays-content-revolution] These five tools at the intersection of extended reality and artificial intelligence are driving a content revolution with endless possibilities. Connected TV and OTT [The omnichannel magic of connected TV]() [MNTN-TDM-Sponsored-Article-Image-1920x1080-1] How CTV supercharges existing marketing efforts across the advertising board. Email marketing [Email personalization guide]() [MPP-email-marketing-1] Get started with personalization –including dynamic content, customer data, privacy regulation, and scalability– and capture your subscribers’ attention in the inbox. Agile marketing [3 reasons marketers are 10 years behind with agile — and how to catch up]() [teaching-software-martech-classroom-stock-1920] Why marketers have shown resistance to agile frameworks for their work — and how to overcome that resistance. Virtual and augmented reality [Meet 3D virtual influencers, the new breed of marketing influencers]() [3D-virtual-influencers-Meet-the-new-breed-of-marketing-influencers] Brands are starting to leverage computer-generated fictional characters for marketing. Here's what you need to know. MarTech [Discover cutting-edge martech for free]() [MTCF2023-home-1] With nearly 12,000 martech solutions on the market, it’s never been more critical to efficiently evaluate all of your options, choose the right tools for your needs, and get the most out of your tech investments. Attend MarTech — online September 26-27 for free — to stay on the cutting edge. [Register for free]() From Search Engine Land - [Meta to get consent before collecting data for targeted advertising in Europe]() - [Google fixing bug that shows 5 ads on top of SERPs]() - [Microsoft rolls out code-free conversions for all Smart Campaigns]() - [Google Analytics launches new Audience report]() - [Meta’s new chatbots set to improve targeted ad capabilities]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()