🎛️ It's time to say goodbye to your email open rate

Plus, this week's ad revenue reports [View in browser]( | [Share]() Jul 31, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, and we’ve got emails covered. We have two stories in today’s newsletter that really deserve to be read side by side. In fact, I’d say they’re essential reading for email marketers. Our new contributor Natalie Jackson, host of the Humans of Email podcast, gives a detailed explanation of [why it’s time to give up on open rates as KPI]() for your email marketing strategy. Meanwhile, Kath Pay, author of “Holistic Email Marketing,” takes a deep dive into [seven alternative metrics](). This is why you need us in your inbox. Kim Davis,Editorial Director [Optimizely-7-31-23]() Email marketing [It’s time to say goodbye to your email open rate]() [Its-time-to-say-goodbye-to-your-email-open-rate] If your email strategy’s success is founded on clicks and opens, the data privacy landscape of the future could be an unpleasant awakening. Digital advertising [Meta ad revenues up 12%, far ahead of Microsoft and Alphabet]() [meta-microsoft-google] Meta returns to double-digit growth for the first time since 2021, while Microsoft's increase is only 3% and Alphabet's is 2% Marketing management [9 questions to ask marketing work management vendors during the demo]() [shutterstock_2086811482] Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage. Content management webinars [Maximize your brand's impact with stellar content management]() [Acquia-1] Learn how to use strategic content management to leave a lasting impression on your audience. From creation to coordination, discover how each step can contribute to your overall brand growth. [Register here!]() [mtcfall23_300x250_c]() Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920] On the hunt for something new? Check out who's hiring in martech this week. Email marketing [7 key email metrics to track beyond opens and clicks]() [7-key-email-metrics-to-track-beyond-opens-and-clicks] These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation. Analytics and conversion [Using connected tv to inform omni-channel advertising strategies]() [Connected-TV-and-OTT-advertising-What-it-is-and-how-to-get-the-most-out-of-it] Connected TV’s data-rich roots give marketers valuable insights that can help them across their ad mix. Email marketing [What is email marketing and why we care: A marketer’s guide]() [MPP-email-marketing] Email marketing remains one of the most effective digital channels today. Here are some best practices to help your brand stay ahead of the email marketing game. MarTech [Discover cutting-edge martech for free]() [MTCF2023-home-1] With nearly 12,000 martech solutions on the market, not to mention the onslaught of new technologies like generative AI, it’s never been more critical to efficiently evaluate all of your options, choose the right tools for your needs, and get the most out of your tech investments. Attend MarTech, online September 26-27 for free, to stay on the cutting-edge. [Register for free]() From Search Engine Land - [Ad spend up across Google, Meta, Amazon, Walmart in Q2]() - [The latest jobs in search marketing]() - [Google’s attribution model shake-up: 3 solutions for advertisers]() - [Google Merchant Center adds customer support feature]() - [How to audit your YouTube channel for brand success]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()