🎛️ Martech investment declines, but AI companies thrive on funding

Jen Bergren: Spotlight on the expert [View in browser]( | [Share]() Jul 28, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, and most of the money is going to AI. No less than 75% of martech funding went to AI companies in Q2 of this year. That’s according to [the latest MarTech Innovation Report]() from CabinetM. Overall funding did decline from over $13 billion in Q1 to a more modest $3 billion in Q2, but that Q1 figure incorporates a vast $10 billion infusion for ChatGPT. At this point, I could revive the argument about whether ChatGPT counts as marketing technology at all. Yes, you can use it for some tasks in marketing. But you can also use it to draft essays, write poems and compose songs. Whatever the case, smart money is going to AI right now and who would want to be going to investors with any kind of martech solution that doesn’t incorporate AI? Kim Davis,Editorial Director [Adobe-7-24-23-300x250-1]() Marketing technology [Martech investment declines, but AI companies thrive on funding]() [Martech-investment-declines-but-AI-companies-thrive-on-funding] The latest trends in martech, including new product announcements, AI investments and M&A activity. Spotlight interviews [Jen Bergren: Spotlight on the expert]() [spotlight_expert_f2] HubSpot champion Jen Bergren talks about her journey from graphic arts to marketing technology. Ecommerce [Criteo to use image recognition to help connect online and offline channels]() [couple-reading-magazine] A new partnership with Phuzion Media will give retailers better visibility into traditional offline media. Social media campaigns webinar [Unlock the secret to explosive sales growth]() [URLgenius-3] Revolutionize your sales strategy with our upcoming webinar. Master the art of blending paid and organic campaigns to maximize your ROI. [Register now!]() [mtcfall23_300x250_b]() Marketing artificial intelligence (AI) [Round-up of this week’s AI-powered marketing technology releases]() [now-with-chatgpt2] Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. Customer journey orchestration [What is customer journey orchestration and how does it work?]() [CJOMIR_cover-2023-crop] Here are the goals and core capabilities of customer journey orchestration solutions. Customer data platform (CDP) [MarTech guide to CDPs]() [CDP-MIR-Cover_1920x1080] Unified, accessible customer data has become an essential building block for success. This guide examines the market for CDPs and compares vendors. Marketing technology [A look at martech investment and innovation]() [cabinet-m-product-launches-e1659446644337] Roughly the same number of companies/products enter and exit the market each year. MarTech [Discover cutting-edge martech for free]() [MTCF2023-home-1] With nearly 12,000 martech solutions on the market, not to mention the onslaught of new technologies like generative AI, it’s never been more critical to efficiently evaluate all of your options, choose the right tools for your needs, and get the most out of your tech investments. Attend MarTech, online September 26-27 for free, to stay on the cutting-edge. [Register for free]() From Search Engine Land - [GA4 audiences can now be used with third-party segments in Ad Manager]() - [X (Twitter) slashes video ad prices to lure back advertisers]() - [Microsoft Ads pilots UET Insights dashboard with new traffic data]() - [Google is updating its Shocking Content policy to exclude gameplay imagery]() - [Unleashing the potential of Google reviews for local SEO]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()