🎛️ Digital marketing has changed a lot — and not at all

Does your organization need a marketing work management platform? [View in browser]( | [Share]() Jul 27, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, are you keeping your eyes on the goal line? The more things change, the more they stay the same. Digital marketing has changed a lot since it started about 30 years ago, but the goal hasn’t. Or, as our expert contributor Alan K’necht said, “What it always comes back to is how many eyeballs do you get to your site? Are they quality eyeballs? How are we going to define quality eyeballs?” Alan has been involved with web analytics pretty much since the start. [So we talked to him about all the changes he’s seen](). He also told some pretty funny stories, like the time he needed an act of Congress passed so he could do a job for the military. Constantine von Hoffman,Managing Editor [Adobe-7-24-23-300x250-1]() Performance marketing [The success elements of marketing-driven growth, part 2]() [The-success-elements-of-marketing-driven-growth-Part-2] Here's how customer-centric content, lifecycle engagement and defined processes help drive organizational growth. Spotlight interviews [Alan K’necht: Spotlight on the expert]() [spotlight_expert_f2] Our GA4 expert talks about how analytics has changed over the years and tells some interesting, funny stories from his long career. Marketing management [Does your organization need a marketing work management platform?]() [shutterstock_2088566611] Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don't jump into the purchase process blindly. Sponsored Content [The future of CX depends on innovative generative AI and data insights]() [MarTech-Podcast-Cover] Dun & Bradstreet's CMO discusses the elements that make up the best possible customer experience. Social media campaigns webinar [Discover your roadmap to exponential growth]() [URLgenius-2] Turn your business goals into reality with our upcoming webinar, “A Revenue-Boosting Blueprint to Ignite Sales and Dominate Paid Organic Campaigns.” Discover the formula behind the most successful sales strategies in the industry. [Register now!]() [mtcfall23_300x250_b]() Data [AWS unveils AWS Entity Resolution]() [AWS] The new identity resolution service is available for organizations of all sizes, with partner integrations coming soon. Marketing artificial intelligence (AI) [The pitfalls and practical realities of using generative AI in your analytics workflow]() [The-pitfalls-and-practical-realities-of-using-generative-AI-in-your-analytics-workflow] The key to a successful generative AI project is for the end user to have a clear expectation for the final output. Email marketing [2023 State of Email Workflows Report]() [MPP-email-marketing-1] Research, writing, design, segmentation, sending, and analysis are all pivotal aspects of email marketing—so how exactly are email marketers doing it? Find out in this report! Google Analytics 4 (GA4) [How to decide if GA4 is right for you]() [Web-analytics-screen] Google Analytics 4 is a powerful, sophisticated tool. However, it may not be the right one for you. Here's a guide to determining that. MarTech [Discover cutting-edge martech for free]() [MTCF2023-home-1] With nearly 12,000 martech solutions on the market, not to mention the onslaught of new technologies like generative AI, it’s never been more critical to efficiently evaluate all of your options, choose the right tools for your needs, and get the most out of your tech investments. Attend MarTech, online September 26-27 for free, to stay on the cutting-edge. [Register for free]() From Search Engine Land - [Bing Search and Bing Chat officially rolling out dark mode]() - [How long SEO takes to work]() - [3 ways PPC campaign management could soon change]() - [How to use always-on marketing in paid search]() - [Naver, Korean search engine, now supports IndexNow]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()