🎛️ What to prioritize when planning a new website

Plus, inside Sam’s Club’s retail media network [View in browser]( | [Share]() Jul 19, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, good planning pays off. Today, contributor Jon-Mikel Bailey outlines the important steps [to planning out a killer new website](). Most notably, these steps come before focusing on design elements. In order to deliver the best digital experience for customers, your organization must have clearly defined business goals and KPIs. Also, don’t forget to ask customers about their goals and needs. All this planning will pay off in the long run. Also today, we’re looking at [the retail media network developed by Sam’s Club](). New features for advertisers help make the experience more relevant to club members. It’s a dual-purpose goal, and essential for any RMN to work. Chris Wood,Editor [MT-1-smxmc_300x250_spk_harris_postEB]() Performance marketing [Prioritize results with this failproof website planning process]() [A-failproof-website-planning-process-that-prioritizes-results] When building websites, design should never be step one. Use this proven approach to unlock website success. Digital advertising [Sam’s Club’s retail media network rolls out new experience and targeting capabilities]() [Sams-Club-RMN] Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers. Customer journey orchestration buyer’s guide [How to decide if you’re ready for a customer journey orchestration solution]() [CJOMIR_cover-2023-crop] Once you understand the benefits of customer journey orchestration you can begin asking the right questions. Connected TV and OTT [The omnichannel magic of connected TV]() [MNTN-TDM-Sponsored-Article-Image-1920x1080-1] How CTV supercharges existing marketing efforts across the advertising board. Tech stack webinar [Unlock clarity in the midst of digital chaos]() Want to know the secrets to cultivating trust and efficiency in your tech stack? Our webinar is designed just for that! Uncover the strategies to transform chaos into clarity in your tech environment. [Secure your spot today – clarity awaits!]() [mtcfall23_300x250_b]() B2B marketing [The 7 B2B website essentials: What customers want]() [B2B-website-essentials-What-customers-want-from-your-website] In this fast-moving world, it's time to rethink your B2B website, from the strategic to the tactical. Here's what yours must have. Digital advertising [Scanning the faces that scan the mobile screens]() [eyes-image-analysis] Emotions expressed by facial expressions can diagnose user reactions to mobile ads. MarTech intelligence reports [Do you need an identity resolution platform?]() [2023-identity-resolution-mir-cover-1920x1080-1] An identity resolution platform can be a key tool for marketers to understand who their customers are and how to comply with the many different consumer privacy regulations. Google Analytics 4 (GA4) [Setting up your website: Getting started with Google Analytics 4]() [Logo_Google_Analytics_1920x1080] GA4 isn't yet ready to be your main analytics tool, so start practicing with it now. MarTech [Discover cutting-edge martech for free]() [MTCF2023-home-1] With nearly 12,000 martech solutions on the market, not to mention the onslaught of new technologies like generative AI, it’s never been more critical to efficiently evaluate all of your options, choose the right tools for your needs, and get the most out of your tech investments. Attend MarTech, online September 26-27 for free, to stay on the cutting-edge. [Register for free]() From Search Engine Land - [Visual Search now live in Bing Chat]() - [Robots.txt is not the answer: Proposing a new meta tag for LLM/AI]() - [How to incorporate macroeconomic signals into your SEO strategy]() - [How to respond to negative reviews harming your company’s reputation]() - [Looker Studio reporting: 6 do’s and don’ts for search marketers]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()