🎛️ What not to do in marketing operations

Plus, Prime Day recap [View in browser]( | [Share]() Jul 14, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, and what’s your natural response to change? Everybody in your organization — marketing colleagues, leadership, other teams — has experienced profound changes in recent years. This doesn’t mean they’re primed for future changes down the road. Our contributor Steve Petersen shares some very helpful [“don’ts” in marketing ops](). Among them: Don’t fail to anticipate resistance to change. Marketing practices and technologies continue to evolve. Being aware of change management issues will help those in your organization to adopt the best ideas moving forward. Chris Wood,Editor [Rudderstack-Ad-MarTech-Newsletter]() Marketing operations (MOps) [5 don’ts in marketing operations]() [5-donts-in-marketing-operations] There’s plenty of good advice about best practices in marketing. It's also important to be aware of what not to do. Ecommerce [Ecommerce sets new Prime Day record, up 6.1%]() [amazon-ecommerce] U.S. online sales reached $12.7 billion over two days, lifted by hot product categories and retail media networks. AI writing tools [Generative AI faces more regulatory and legal challenges]() [ftc-logo-sign-ss-1920_pjwkzl] The FTC has opened an inquiry into ChatGPT owner OpenAI, while Google faces a genAI-related lawsuit. SEO webinars [Is your brand getting the search visibility it deserves?]() This isn’t your average SEO webinar. We’re going beyond the basics and diving deep into innovative strategies to help you conquer the organic search world. [Register Now!]() [ContentSquare-On-Demand-July-1314]() Marketing artificial intelligence (AI) [This week’s roundup of the latest AI martech products and news]() [AI-news] A look at the AI martech products, platforms, features and related news from the past week. Marketing artificial intelligence (AI) [The end of marketing or a new beginning? The truth about AI]() [The-end-of-marketing-or-a-new-beginning-The-truth-about-AI] Artificial intelligence is shifting marketing approaches. Here's what you need to know to stay up-to-date and prepare for what's ahead. Optimization and personalization [10 tips to master consent management]() [Going-beyond-cookie-consent-3-strategies-to-achieve-data-compliance] Learn how to build trust with your customers, comply with data privacy laws, and optimize consent rates for a seamless user experience. Email marketing [Beyond ‘click here:’ 4 rules for better email CTAs]() [Beyond-click-here-4-rules-for-better-email-CTAs] "Click here" is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones. Awards [Earn the right to call yourself an "award-winning" marketer]() [sel-awards-1920x1080-1] Put your organization a step ahead of its competitors, gain well-earned publicity, impress clients, and help generate new business: Enter the 2023 Search Engine Land Awards today to take home the highest honor in search. Early Bird rates expire TONIGHT at 11:59pm ET. Don’t wait! [Enter now]() From Search Engine Land - [Leverage real-time data for stronger campaigns and higher ROI]() - [Amazon Prime Day 2023 sets U.S. sales record: $12.7 billion]() - [Repetitive ads ‘damage brand reputation and purchase intent’]() - [Crawlers, search engines and the sleaze of generative AI companies]() - [How to improve enterprise-level crawling and indexing efficiency]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()