🎛️ Keeping it clean for privacy-conscious marketers

Plus, marketing on Threads: What you need to know [View in browser]( | [Share]() Jul 13, 2023 [Martech: Martech is Marketing]() Good morning, Marketers, and here’s what we know about the emerging data clean rooms space. Contributor Apoorv Durga offers [a beginner’s guide]() to data clean rooms with definitions, DCR types and handy diagrams. And [here’s a rundown]() of the latest guidance and specifications on DCRs released by IAB Tech Lab’s Rearc Addressability Working Group. Common definitions and guidelines are critical for any technology to mature. The payoff for marketers when this technology matures is getting the most out of first-party data in a privacy-compliant way. Chris Wood,Editor [Rudderstack-Ad-MarTech-Newsletter]() Data [Data clean rooms: A beginner’s guide]() [Data-clean-rooms-A-beginners-guide] Here's how enterprises are using data clean rooms to improve the return on their customer data investments. Data [IAB Tech Lab’s updated data clean room standards: What marketers need to know]() [iab-tech-lab-logo1-1920_fld4rd] Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability. Social media marketing [Marketing on Threads: What you need to know]() [Threads] Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Here's what marketers need to know. SEO webinars [Master organic search: Become an SEO boss]() Have you ever wondered how some brands consistently rank at the top of search results, effortlessly attracting traffic and converting visitors into loyal customers? We’ve got the secret sauce and are ready to share it with you. [Reserve your spot!]() [ContentSquare-On-Demand-July-1314]() Salesforce [Salesforce raising prices next month]() [Salesforce-signage] Prices are slated to increase an average of 9% on Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau. Identity resolution [How data clean rooms might help keep the internet open]() [identity-person-ss-1920] The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies. Advertising [Create successful digital advertising campaigns with this essential checklist]() [checklist-ss-1920] This checklist will guide you through audience definition, goal setting, channel selection, and budget distribution for a well-prepared and impactful campaign. Customer data platform (CDP) [How Coca-Cola activated their enterprise CDP]() [Coca-Cola-delivery-truck] Over the last two years, the Coca-Cola Company has been implementing an Adobe CDP and activating other capabilities around it to connect with 2 billion customers worldwide. Awards [Earn the right to call yourself an "award-winning" marketer]() [sel-awards-1920x1080-1] Put your organization a step ahead of its competitors, gain well-earned publicity, impress clients, and help generate new business: Enter the 2023 Search Engine Land Awards today to take home the highest honor in search. Early Bird rates expire TOMORROW — Friday, July 14 — at 11:59pm ET. Don’t wait! [Enter now]() From Search Engine Land - [Google sued for allegedly stealing content, data to train AI products]() - [Twitter blocks links to Meta rival Threads]() - [How to deliver PPC results to executives: Get out of the weeds]() - [How to track Performance Max campaigns with Google Apps Script]() - [Google’s Core Web Vitals INP issues email causing concern]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()