🎛️ Twitter's crash landing

How a small chain is going big with a retail media network [View in browser]( | [Share]() Jul 11, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, are you still on Twitter? As I write this, Meta’s new challenger to Twitter, Threads, has 100 million subscribers, an average of 20 million a day since it was released five days ago. Reports suggest it’s growing faster than ChatGPT. Depending on which analyst you believe, Twitter’s traffic was down by between 5% and 11% in the two days after Threads launched. “Never interrupt your enemy in the middle of a mistake,” Napoleon said. Congratulations to Mark Zuckerberg for listening. Constantine von Hoffman,Managing Editor [ContentSquare-Register-July-10-11-12]() Virtual and augmented reality [Top 5 XR and AI marketing trends in 2023]() [Top-5-XR-and-AI-marketing-and-communications-trends-in-2023] Here's what's in store for marketers as rapid advances in extended reality and artificial intelligence disrupt the industry. Digital advertising [How a small chain is going big with a retail media network]() [Shutterstock_768024484] Success with an RMN depends on the quality of consumer engagement, not the size of the organization. Google Analytics 4 (GA4) [Marketers are having problems with the GA4 user interface]() [angry-man-computer-200466014-ss-1920] We explore some legitimate complaints marketers have about the new Google Analytics UI. Customer experience [The future of loyalty: Metaverse, AI and post-pandemic challenges]() [Commarch-MU-3728-Landing-Page-Forrester-Wave-1920x1080-1] Discover the source of your customers' loyalty and learn how to attain it. AI webinar [Unleash the power of AI in marketing]() Ever wonder how AI could turbocharge your marketing efforts? Dive into a world where machine learning meets creativity and opens new possibilities in our upcoming webinar. [Sign up now!]() [Rudderstack-Ad-MarTech-Newsletter]() Regulations and Compliance [EU approves US data sharing accord]() [EU] The new pact gives EU citizens more control over US companies' use of their personal data and averts the potential for a costly disruption. Google Analytics 4 (GA4) [Most of you have Google Analytics 4 set up but are still learning how to use it]() [3-ways-to-do-segmentation-in-Google-Analytics-4] Our poll shows that a majority of MarTech and Search Engine Land readers are ready to grapple with GA4 Advertising [Create successful digital advertising campaigns with this essential checklist]() [checklist-ss-1920] This checklist will guide you through audience definition, goal setting, channel selection, and budget distribution for a well-prepared and impactful campaign. Digital advertising [How Home Depot and Kroger use RMN to improve shoppers’ ad experience]() [Retail-data] Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores. Search Marketing Expo [Best rates on actionable training and Q&A expire this week]() [smx-master-classes-august-2023-homepage-og-1] Attend your choice of two-day, expert-led SMX Master Class to dive deep into generative AI, SEO, PPC, GA4, and more. Early Bird rates expire this Saturday, July 15! [Choose your Master Class]() From Search Engine Land - [Google confirms bug with Google News impacting publisher traffic]() - [Universal Analytics still processing data for most after sunset]() - [6 Google Analytics 4 alternatives that marketers are switching to]() - [Become a search marketing expert: Attend an SMX Master Class!]() - [Google updates page indexing report in Search Console with more fine-grained issues]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()