🎛️ Citi, Aflac and Verizon talk about their Pega journeys

Plus, HubSpot’s May 2023 releases [View in browser]( | [Share]() Jun 26, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, and how many of us are still working from home? In addition to talking to us about [their journey with Pega solutions](), the insurance company Aflac also shared a story about how it adapted Pega Process Mining to a very unexpected use case. During the pandemic, its many claims processors began working remotely. What Aflac observed was they seemed to fall behind their usual productivity rates and almost seemed overwhelmed by the home working environment. Pega Process Mining is designed for in-depth analysis of business processes at both the macro, systems and the micro, desktop levels. It identifies bottlenecks and inefficiencies and can suggest improvements. Using a non-judgmental approach, working with HR, Aflac used the solution to analyze the way remote workers were operating and get them back on track to being productive and satisfied with their work. Full marks for an imaginative use of an enterprise business tool. Kim Davis,Editorial Director [MNTN-MarTech-Newsletter-June-2023-Banner_300x250]() Marketing artificial intelligence (AI) [Citi, Aflac and Verizon: Three different Pega journeys]() [Pega-2023-5-2] Three major clients reflect on their different journeys with Pega decisioning and customer service solutions. HubSpot [HubSpot’s April 2023 releases: The manager’s guide]() [hubspot-fade2-1920] Book meetings for other users, use AI to associate calls with deals and take advantage of upgraded Payments features. Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920] On the hunt for something new? Check out who's hiring in martech this week. Customer experience [Top loyalty management software solutions: Forrester report]() [Commarch-MU-3728-Landing-Page-Forrester-Wave-1920x1080-1] Diving into the characteristics of the leading loyalty software providers. QR codes webinar [One code, two platforms: The art of creating dual platform QR codes]() QR codes that work seamlessly across iOS and Android? Yes, it’s possible. Our webinar will break down the process of creating one QR code for both platforms. Learn how to optimize your QR codes and drive unparalleled app engagement across the board. [Save your spot!]() [smxmc_300x250_spk_harris]() Virtual and augmented reality [The top 10 immersive campaigns to learn from]() [Perentie-lizard] Check out ten imaginative, immersive campaigns using extended reality (XR) to deliver impactful messaging. B2B marketing [5 strategies B2B marketing and sales teams can bank on as markets tighten]() [5-strategies-B2B-marketing-and-sales-teams-can-bank-on-as-markets-tighten] These core strategies and tactics can help B2B organizations turn GTM efforts into results amid economic uncertainty. MarTech special reports [MarTech guide to marketing automation platforms]() [MIR-marketing-automation-cover] Get profiles of leading vendors, capabilities comparisons, pricing information, and recommended steps for evaluating and purchasing. [Learn more]() Customer experience [Using AI to improve customer experience and customer journey orchestration]() [customer-journey-multiple-devices-stock-1920] Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale. Online training [Actionable tactics. Expert-led training. Invaluable Q&A.]() [smx-master-classes-august-2023-homepage-og-1] Attend your choice of two-day, expert-led SMX Master Class to dive deep into generative AI, GA4, and more. Best rates expire Saturday, July 15! [Choose your Master Class]() From Search Engine Land - [A PPC marketer’s guide to retail media]() - [Google has removed attribution models in GA4]() - [The latest jobs in search marketing]() - [How to use ChatGPT to generate product descriptions at scale]() - [How to manage crawl depth for better SEO performance]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()