🎛️ Mitigating the risks of generative AI

Plus, composable CDPs explained [View in browser]( | [Share]() Jun 21, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, are they keeping you in the loop? Hopefully so, if your organization is updating systems with generative AI-driven solutions. The talk at PegaWorld iNspire, [Kim Davis reports](), was all about mitigating potential risks when using generative AI, especially for customer-facing messaging where stakes are quite high. For the foreseeable future, humans should be kept in the loop for customer-facing processes. Also today, contributor Craig Schinn [sheds light on what composibility means for CDPs]() in the context of cloud-native identity resolution and data integration. Chris Wood,Editor [Bloomreach-300x250-Edge-Summit-2023-Paid-Banners-A-300x250-px-1-copy]() Marketing artificial intelligence (AI) [Mitigating the risks of generative AI by putting a human in the loop]() [Pega-2023-1] Making sure generative AI doesn't go "evil" on you requires putting a human in the loop. But there are going to be a lot of loops. Customer data platform (CDP) [Composable CDPs: How do they differ from packaged solutions?]() [Composable-CDPs-How-do-they-differ-from-packaged-solutions] Choosing between composable vs. packaged CDP is not straightforward. Here are key considerations to know before making a decision. Project and workflow management [Marketing work management best practices: Dashboards, templates and requests]() [Scaling-agile-with-the-Agile-Marketing-Navigator-framework] Following these practices will help organizations navigate and automate marketing projects more effectively. QR codes webinar [Step into the future: The power of QR codes unleashed]() [webinar-image-hands-keyboard-ss-1920] Discover the potential of QR codes and app deep linking in revolutionizing your mobile app’s user experience. This webinar will reveal enterprise-grade QR strategies, pitfalls to avoid, and key considerations to enhance your app engagement. No matter your industry, this session will change how you view QR code opportunities. [Register here!]() [Salesforce-Marketing-SOM-300x250-LRNMR]() Customer data platform (CDP) [How Coca-Cola activated their enterprise CDP]() [Coca-Cola-delivery-truck] Over the last two years, the Coca-Cola Company has been implementing an Adobe CDP and activating other capabilities around it to connect with 2 billion customers worldwide. Marketing artificial intelligence (AI) [The pitfalls and practical realities of using generative AI in your analytics workflow]() [The-pitfalls-and-practical-realities-of-using-generative-AI-in-your-analytics-workflow] The key to a successful generative AI project is for the end user to have a clear expectation for the final output. Advertising [Create successful digital advertising campaigns with this essential checklist]() [checklist-ss-1920] This checklist will guide you through audience definition, goal setting, channel selection, and budget distribution for a well-prepared and impactful campaign. Customer data platform (CDP) [How to create a CDP worksheet from your use cases]() [customer-data-platform-featured-1920] Getting the right mix of front-end and back-end functions is key to your CDP evaluation and implementation. Start with your use cases and build a worksheet. Online training [Actionable tactics. Expert-led training. Invaluable Q&A.]() [smx-master-classes-august-2023-homepage-og-1] Attend your choice of two-day, expert-led SMX Master Class to dive deep into generative AI, GA4, and more. Best rates expire Saturday, July 15! [Choose your Master Class]() From Search Engine Land - [LinkedIn to test video ads on streaming services]() - [Elevate your PPC with ChatGPT: The art of asking disconfirming questions]() - [Link intent: How to combine great content with strategic outreach]() - [Take your career to the next level: Become a search marketing master in 2023]() - [The latest jobs in search marketing]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()