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Plus, 3 agile marketing tips to stop starting and start finishing [View in browser]( | [Share]() Jun 12, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, and cling to your guardrails. Last week’s Salesforce Connections event was AI-driven to the max. Trailblazers, the Salesforce user community, was renamed TrAIlblazers, while a banner over the entrance to the expo floor read “Customer Love is in the AIr.” Trepidation among marketers about AI was not entirely overlooked, however. A [new survey]() of 1,000 marketers by Salesforce found that, while they expect generative AI to save them time (around five hours per week, almost 40% said they don’t know how to use it safely. Concerns about accuracy, about “hallucinations” (AI making stuff up) and about data safety came up in [my conversation]() with Salesforce’s Jay Wilder. Many brands will take these issues seriously, but you can guarantee there will be some mishaps along the way. Kim Davis,Editorial Director [DB-0612-Hoovers_BudgetShock_300x250_Static_SalesAcceleration_Trial_TryHooversFree]() Marketing technology [MarTechBot: Insights from real-world usage (so far)]() [MarTechBot] As MarTechBot continues to evolve, it holds immense potential to transform how marketers strategize, execute and achieve their goals. Agile marketing [3 agile marketing tips to stop starting and start finishing]() [3-agile-marketing-tips-to-stop-starting-and-start-finishing] Use these three tips to keep marketing work moving and deliver customer value at the best possible pace. Marketing technology [The latest jobs in martech]() On the hunt for something new? Check out who's hiring in martech this week. Customer data webinar [No need for a wizard when you've got data!]() [webinar-screen-people-keyboard] Join us as we peel back the curtain on the true wizard of modern marketing: customer data. In our upcoming webinar, we’ll help you navigate the landscape of data and harness its power to stay one step ahead in the game. Want to discover the magic of customer data? [Sign up now!]() [blueconic-0612-top-12-cdp-use-cases-ebook-300x250px]() Marketing artificial intelligence (AI) [How to scale the use of large language models in marketing]() [Chris-Penn] Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what's ahead. Marketing artificial intelligence (AI) [Marketing among top AI applications for small businesses]() [The-4-categories-of-AI-that-impact-marketing-Generative-AI] Small businesses have their sites on marketing and customer service use cases, according to a study from American Express. Email marketing [Email subject line tips and best practices]() [MPP-email-marketing-1] Meet consumers where they are with compelling, well-timed communication. Learn how to seamlessly integrate mobile app with other messaging channels, like email and SMS. [Learn more]() Agile marketing navigator [Introducing an in-depth guide to the Agile Marketing Navigator]() [Getting-started-with-the-agile-marketing-navigator-cover] Download a free ebook containing all you need to know about the Agile Marketing Navigator. Survey [Are you getting the most from your martech stack?]() [2023-replacement-survey-OG.png] Have you replaced part of your martech stack in the last 12 months? Help us understand when, how, and why marketers are upgrading marketing technologies by contributing your two cents to this 3-minute survey. [Take the survey]() From Search Engine Land - [Reddit launches new ad products to boost conversions]() - [The latest jobs in search marketing]() - [How to maintain targeting capabilities even without Google Ads similar audiences]() - [The best word count for SEO… doesn’t exist!]() - [Google Ads API v.14 is here, with 5 big updates]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()