🎛️ Using generative AI in your analytics workflow

Plus, a guide to Salesforce’s summer 2023 release [View in browser]( | [Share]() Jun 05, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, and can ChatGPT tell the truth? In a [thoughtful article]() for MarTech, Richard Wheaton reveals that ChatGPT, asked 42 questions about GA4, answered only 12 with acceptable accuracy. More than half the answers were not only incorrect but actively misleading. One of the reasons for the poor performance is that ChatGPT can respond only based on the data it has been fed — and its understanding of GA4 was clearly out-of-date. This is a reminder that generative AI models like ChatGPT cannot seek out or tell the truth. Human beings may often be mistaken about what is true, but they know the difference between the true and the false. ChatGPT does not. Nor can it (so far, anyway) look up the latest information to update its knowledge base. Such models may have a great role to play in saving time and creating short-cuts, as Wheaton advises. But do not regard them as oracles. Kim Davis,Editorial Director [20230605-OneTrust-USPrivacyLawsGuideForMarketers-DigitalAds-300x250-1]() Marketing artificial intelligence (AI) [The pitfalls and practical realities of using generative AI in your analytics workflow]() [The-pitfalls-and-practical-realities-of-using-generative-AI-in-your-analytics-workflow] The key to a successful generative AI project is for the end user to have a clear expectation for the final output. Salesforce [Salesforce summer 2023 release: The business executive’s guide]() [Shutterstock_1708550527] Admin and CRM enhancements, feature upgrades for Commerce and improved effectiveness for the former Pardot. Marketing technology [The latest jobs in martech]() On the hunt for something new? Check out who's hiring in martech this week. Third-party cookies webinar [Calling all marketers: Embrace the cookieless revolution!]() [woman-watching-webinar-blue-banner_1920x1080] Attention all marketers! The cookieless revolution is here; we’re here to help you thrive. Join our webinar as we dive into the world of trust-building strategies and discuss the future of personalized marketing. Don’t be a cookie monster left behind – register today and stay ahead of the curve! [Register here!]() [Litmus-060523-NewsletterAd_300x250]() MarTech Conference [Submit your session ideas for The MarTech Conference in September!]() [MarTechConf-speaker-og] We’re looking for technology savvy marketers to speak on a variety of topics at MarTech. Marketing technology [Marketing technology optimization: The path to peak martech stack performance]() [Marketing-technology-optimization] Discover how to streamline your martech stack, drive real ROI and improve customer experience. Connected TV [Learn the secrets of successful CTV campaigns]() [two-women-telling-secret_1920x1080] Deliver high-performing ads with a low effort-to-impact ratio with the right tech and approach. [Learn more]() Marketing artificial intelligence (AI) [ChatGPT: A marketer’s guide]() [ChatGPT-A-marketers-primer] Knowing ChatGPT's strengths and weaknesses can help you decide where and how to use the tool for marketing campaigns. Survey [Are you getting the most from your martech stack?]() [2023-replacement-survey-OG.png] Have you replaced part of your martech stack in the last 12 months? Help us understand when, how, and why marketers are upgrading marketing technologies by contributing your two cents to this 3-minute survey. [Take the survey]() From Search Engine Land - [Ask Instacart brings generative AI to Instacart’s search experience]() - [Bing Chat increases chat turns, adds visuals to travel queries and expands Bing Image Creator]() - [YouTube is the most profitable platform for creators, survey shows]() - [The latest jobs in search marketing]() - [Get your B2B site unstuck: Top SEO tips for stagnant sites]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()