🎛️ Avoiding failure with your marketing measurement plan

Plus, the latest AI-powered martech products, features and platforms [View in browser]( | [Share]() Jun 02, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, and technology should have the power to simplify your work. Where does technology get that power? From marketers. It all depends on how the technology is used. And those best practices are established by the team. Today, you can read about [some ways to simplify and avoid failures in marketing measurement]() from our contributor Katie Robbert. A successful measurement plan depends on firm actions that will be taken based on the data. The team decides these. It’s more than just collecting and analyzing data. And for all other marketing projects, take the time [to establish a knowledge base]() for your marketing work management tool. Once everyone’s on the same page, work gets simpler! P.S.: Our colleagues at Search Engine Land now have a chatbot too, built on ChatGPT and trained on their own content. [Check it out](). Chris Wood,Editor [Emarsys-0529_01]() [Marketing analytics]() [5 failure points of a marketing measurement plan — and how to fix them]() [5-failure-points-of-a-measurement-plan-—-and-how-to-fix-them] Set up your marketing campaigns for success with a well-thought-out measurement plan. Here's what to consider when creating one. [Marketing artificial intelligence (AI)]() [New releases for AI-powered marketing technology]() [now-with-chatgpt2] This week’s roundup of the latest AI-powered platforms, products and features for martech. [Project and workflow management]() [How to create a knowledge base for marketing work management]() [Scaling-agile-with-the-Agile-Marketing-Navigator-framework] You’ve implemented a great marketing work management tool. But you still need to show others how to use it. [Data]() [Where is the buyer’s journey headed?]() [MarTech-Podcast-Cover] Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech Podcast. MarTech webinars [The winning trio: SEO, ChatGPT, and Metadata]() [live-webinar-woman-laptop-whitetextredbackground] Ready to unlock the true winning formula for digital excellence? In our upcoming webinar, we’ll explore the seamless integration of SEO, ChatGPT, and metadata, empowering you to drive targeted traffic, engage with your audience, and skyrocket your online presence. Reserve your seat today and unlock the keys to digital success! [Secure my spot!]() [sela23_300x250_eb-0529]() [Marketing artificial intelligence (AI)]() [We turned MarTech into a chatbot. This is what we’ve learned (so far)]() [happy-robotv2] We trained ChatGPT on our content and turned our website into a chatbot to help us understand what all this AI stuff means for marketers. [Data]() [Everything is measurable in marketing]() [analytics-data-stock-1920] Leadership must commit the time, people and resources to measure what they ask for. Performance marketing [Marketing Attribution 101]() [man-data-analytics-chalkboard-ss-1920] Make sure your search optimization and marketing activities are delivering maximum return on investment. [Learn how]() [Optimization and personalization]() [The ROI of personalized experiences: Audience measurements]() [The-ROI-of-personalized-experiences-Audience-measurements] Learn ways to measure the returns of personalization by audience performance and why creating a first-party data strategy matters. [Survey]() [Are you getting the most from your martech stack?]() [2023-replacement-survey-OG.png] Have you replaced part of your martech stack in the last 12 months? Help us understand when, how, and why marketers are upgrading marketing technologies by contributing your two cents to this 3-minute survey. [Take the survey]() From Search Engine Land - [A customer data roadmap for staying ahead of the competition]() - [How Instagram ranks content in 2023: Feed, Stories, Explore, Reels, Search]() - [How to establish your brand entity for SEO: A 5-step guide]() - [Google now treats .ai domains as generic top-level domains]() - [Google Local Service Ads mass policy violations]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()