🎛️ Top book and podcast recommendations for martech professionals

Plus, submit your session ideas for The MarTech Conference in September! [View in browser]( | [Share]() Jun 01, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, and we’re already looking ahead to fall! I know, summer is finally here (where I live, at least), even though it doesn’t officially start until June 21. But we’re already looking ahead to The MarTech Conference scheduled for September 26-27. We have some great ideas for editorial content, but you may have some things you really want to tell our audience about. Whether you’ve been speaking for years or are new to the virtual stage and feel people can benefit from your experience, please consider [submitting a session pitch](). We’re always looking for new speakers with diverse points of view. Kim Davis,Editorial Director [Emarsys-0529_01]() [Marketing technology]() [Top book and podcast recommendations for martech professionals]() [Top-book-and-podcast-recommendations-for-martech-professionals] Here are recommended books and podcasts for martech practitioners looking to keep pace with constant developments in the industry. [B2B marketing]() [B2B digital marketing budgets should grow in 2023]() [5-strategies-B2B-marketing-and-sales-teams-can-bank-on-as-markets-tighten] Around a quarter of B2B marekting executives expect significant increases in their digital marketing budgets this year. [MarTech Conference]() [Submit your session ideas for The MarTech Conference in September!]() [MarTechConf-1920x1080-1] We’re looking for technology savvy marketers to speak on a variety of topics at MarTech. [Customer experience]() [Top loyalty management software solutions: Forrester report]() [Commarch-MU-3728-Landing-Page-Forrester-Wave-1920x1080-1] Diving into the characteristics of the leading loyalty software providers. SEO webinars [Discover how ChatGPT can revolutionize your content management.]() Discover the untapped potential of ChatGPT, SEO, and metadata working in harmony to amplify your digital performance. Don’t miss out on this opportunity to stay ahead in the ever-changing digital marketing landscape. Sign up now and unlock the secrets to driving impactful results! [Register here!]() [sela23_300x250_eb-0529]() [Data]() [Gartner: Give up on the complete view of the customer]() [Where-B2B-brands-win-and-lose-customer-retention] Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree. TikTok [Driving TikTok ad effectiveness]() With 1B+ active users worldwide and 113M in the U.S, TikTok has become essential for marketers. Learn what every brand needs to know to maximize TikTok brand and outcomes lift. [Read more]() [Customer data platform (CDP) buyer's guide]() [What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?]() [CDP_MIR_V2023_COVER2] Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Survey [Are you getting the most from your martech stack?]() Have you replaced part of your martech stack in the last 12 months? Help us understand when, how, and why marketers are upgrading marketing technologies by contributing your two cents to this 3-minute survey. [Take the survey]() From Search Engine Land - [We turned Search Engine Land into a chatbot]() - [Google modifies shopping ads policies to enhance transparency]() - [Test driving Google’s Search Generative Experience]() - [Google Search Console Insights adds your growing content report]() - [Diversifying your B2B paid media portfolio: When does it make sense?]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()