🎛️ Differing views on the complete view of the customer

Plus, the latest AI-powered marketing technology products and features [View in browser]( | [Share]() May 26, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, is it time to give up on the complete view of the customer? Our editorial director Kim Davis [reports on competing views about this question]() from the Gartner Marketing Symposium and Xpo in Denver. It’s always useful to question conventional wisdom, especially when it comes to the technology marketers use to engage with customers. Meanwhile, we’re also paying close attention to other ways marketers are evaluating their technology and strategies. Taking our short [MarTech Replacement Survey here]() will give us all a more comprehensive view of this dynamic space. Chris Wood,Editor [Reputation-05_NLARD_G2_Webi-300x2502-1]() [Data]() [Gartner: Give up on the complete view of the customer]() [Where-B2B-brands-win-and-lose-customer-retention] Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree. [Marketing artificial intelligence (AI)]() [AI and marketing technology: This week’s releases]() [now-with-chatgpt2] Here is a roundup of AI-powered marketing technology products, platforms and features announced this week. [Customer experience]() [Customer engagement: Moving from value creation to value expansion]() [Customer-engagement-Moving-from-value-creation-to-value-expansion] Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value. [Customer experience]() [Top loyalty management software solutions: Forrester report]() [Commarch-MU-3728-Landing-Page-Forrester-Wave-1920x1080-1] Diving into the characteristics of the leading loyalty software providers. First-party data webinars [Are you ready to step into the future?]() As the digital marketing landscape continues to evolve, first-party data remains a powerful tool for crafting personalized experiences and building consumer trust. Join our upcoming webinar and launch your company toward CRM success! [Sign up here!]() [mir_300x250]() [Project and workflow management]() [6 reasons why you need a marketing work management tool]() [Scaling-agile-with-the-Agile-Marketing-Navigator-framework] Whether your team is remote, in the office or hybrid, marketing management tools can help increase efficiency and productivity. [B2B marketing]() [Where B2B brands win and lose on customer retention]() [Where-B2B-brands-win-and-lose-customer-retention] To expand your customer relationship and maximize CLV, activating your customers through delivery and adoption is key. Optimization and personalization [10 tips to master consent management]() Learn how to build trust with your customers, comply with data privacy laws, and optimize consent rates for a seamless user experience. [Read more]() [Marketing artificial intelligence (AI)]() [Automation and AI: The power to build true digital experiences]() [Automation-and-machine-learning-The-power-to-build-true-digital-experiences] Artificial intelligence and machine learning's marketing use cases go beyond chatbots or personalized website recommendations. Awards [Super Early Bird rates expire tonight]() Don’t miss your chance to put your organization a step ahead of its competitors, gain well-earned publicity, impress clients, and help generate new business. Enter the 2023 Search Engine Land Awards today! Super Early Bird rates expire tonight, Friday, May 26, at 11:59pm ET. [Enter now]() From Search Engine Land - [SEO and ChatGPT: What’s DAM got to do with it?]() - [TikTok tests AI chatbot for search and discovery]() - [Are you getting the most from your martech stack? Take the 2023 Replacement Survey]() - [Google opens access to Search Generative Experience today]() - [Google Top Quality Store badge replaced Trusted Store badge]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()