🎛️ 3 steps to make AI work for you

EU fines Facebook $1.3 billion for privacy violations [View in browser]( | [Share]() May 23, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, do you know where you want to go? This is a transition moment for marketing and technology. Artificial intelligence, which had been limited to large programs run by large enterprises, is now available to practically anyone. The impact of AI on marketing isn’t only in the technology. It’s also an opportunity for marketing to take a bigger role in the organization. [As Ryan Phelan points out](), marketers need to actively take part in deciding how to use AI within the organization. It’s one thing to say that, but how do you do it? Ryan has three steps you can take right now. Don’t throw away your shot! Constantine von Hoffman,Managing Editor [Reputation-05_NLARD_G2_Webi-300x2502-1]() [Marketing artificial intelligence (AI)]() [3 steps to make AI work for you]() [3-steps-to-make-AI-work-for-you] Marketers must actively take part in deciding how to use AI within the organization. Here are three steps you can take today. [Customer experience]() [‘Sign-up’ is part of the customer experience]() [identity-1920-2] Identity verification platform Onfido has acquired Airside Mobile, planning to make its digital identity app available outside the air travel space. [Marketing management]() [Marketers under pressure to cut martech spend]() The latest Gartner CMO Spend report has CMOs trying to support their martech spend despite pressures. [Data]() [Where is the buyer’s journey headed?]() [MarTech-Podcast-Cover] Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech Podcast. Marketing Webinars [Revolutionize your work habits!]() Struggling to fine-tune your work routine? Our webinar will guide you through 5 pivotal steps to make your work more effective. Don’t let inefficient practices slow you down – secure your spot now and revolutionize your work habits! [Sign up here!]() [mir_300x250]() [Regulations and Compliance]() [EU fines Facebook $1.3 billion for privacy violations]() [facebook-ban-boycott-SS_1071882503-1920x1080-1] Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has. [Regulations and Compliance]() [ChatGPT under threat from European regulators]() [GDPR-website-homepage-stock] Concerns about GDPR compliance might extend to other AI solutions too. Email Marketing [Email subject line tips and best practices]() Email subject lines can determine whether or not your email gets opened– or even noticed– in a crowded inbox. Make sure you are leveraging your best tool! [Read more]() [Performance marketing]() [The art of natural funneling: How to lead your readers without forced CTAs]() [The-art-of-natural-funneling-How-to-lead-your-readers-without-forced-CTAs] Learn how to use effective CTAs in your content and email marketing for a seamless customer journey. Awards [Super Early Bird rates expire Friday]() Don’t miss your chance to put your organization a step ahead of its competitors, gain well-earned publicity, impress clients, and help generate new business. Enter the 2023 Search Engine Land Awards today! Super Early Bird rates expire this Friday, May 26. [Enter now]() From Search Engine Land - [Google Site names now support subdomains on mobile devices]() - [Meta fined $1.3 billion by EU for privacy violations]() - [What will you learn online at SMX Advanced?]() - [Neeva is shutting down its ads-free search engine]() - [7 top enterprise SEO tools compared: A comprehensive evaluation]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()