🎛️ Here's the 2023 martech landscape!

Plus, IAB NewFronts showcases new programming and ad options for video advertisers [View in browser]( | [Share]() [Martech: Martech is Marketing]() May 03, 2023 May 03, 2023 Good morning, Marketer, and no wonder the marketing profession keeps changing. Have a look at [the newly unveiled martech landscape]() and you’ll see that over 1,000 solutions have been added since last year. That means more potential tools in your toolbox, but also tools to help you use the tools. “AI as your co-pilot is real,” said Scott Brinker, Hubspot’s VP platform ecosystem and the mind behind the annual infographic. It’s a busy news week in the digital space, and a lot of it is coming out of IAB’s NewFronts in New York. We’ve [rounded up the highlights]() so marketers know what changes are coming to video platforms like YouTube and Samsung Ads. Chris Wood,Editor [MNTN_Martech-Newsletter5-1-23_300x250]() [Scott Brinker unveils 2023 martech landscape]() Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year. [Read more]() [IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’]() YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach. [Read more]() [How to make revenue generation a company-wide effort]() Marketing leaders must work with colleagues to generate customer revenue more efficiently and effectively. Here's how. [Read more]() [Forrester Total Economic Impact study reveals increased efficiency for marketers]() Learn how marketers reduced operational costs with up to 90% time savings. [Read more]() [Master the art of predictive analytics!]() Confused by customer behavior and buying patterns? Our webinar will guide you on how to harness the power of predictive analytics using Marketing AI. Turn uncertainty into understanding and keep your customers coming back for more. Don’t wait, secure your spot now! [Register here!]() [mir_300x250]() [4 tips to get the most out of CTV advertising]() It's finally prime time for CTV advertising. Here are ways to take full advantage of its powerful targeting's benefits. [Read more]() [What every marketer needs to know about programmatic advertising]() Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights. [Read more]() [New report! Get key insights on Converged TV strategies for marketers]() Learn how CTV has brought the best of digital video and traditional linear TV together, the creative strategies being used for converged TV, and the necessary steps for unified measurement. [Read more]() [IAB Tech Lab prepares digital media industry for ‘watershed moment’]() AT IAB Tech Lab’s Transcend event in New York, CEO Anthony Katsur and others laid out their vision to navigate privacy, clamp down on fraud and grow CTV. [Read more]() [Available now: Discover game-changing martech solutions and strategies for free]() Unlock nearly 30 hours of world class content from Sysco, Forrester, Salesforce, and more cutting-edge companies… for free. Discover the entire spring season of MarTech — out now! [Register for free]() From Search Engine Land - [3 new Facebook Reels features]() - [Roku streaming collaboration and 5 other Microsoft Ads updates for May]() - [4 B2B paid media strategies to stay ahead of the curve]() - [4 performance PR secrets to boost your search visibility]() - [Explore the latest in generative AI, PMax, and more for free at SMX Advanced]() [bit.ly/MarTechNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()