Automation and AI: The power to build true digital experiences [View in browser]( | [Share]() [Martech: Martech is Marketing]() Apr 28, 2023
Apr 28, 2023 Good morning, Marketer, AI-powered martech isn’t only for the enterprise. Some of the very smallest organizations are taking advantage of its abilities and efficiencies. How small? One-person non-profit small. [Kim Davis has the story of how generative AI is helping the Williamsburg, VA, farmers market harvest more customers](). There’s plenty more AI-focused content as well. [Shama Hyder looks at how to use it for more than chatbots and website recommendations](). We also have our [weekly roundup of the latest AI/ChatGPT-powered martech]() products, platforms and features now available. Finally, we’ve been getting great feedback on MarTechBot, the first ChatGPT-powered bot to be trained on MarTech’s extensive, in-depth coverage of marketing technology. “Love that you created this just for marketers!” said one person this week. [Give it a try here]() and let us know what you think at [editors@martech.org](). Constantine von Hoffman,Managing Editor [contentsquare-300x250-1]() [How a non-profit farmers market is leveraging AI]() Williamsburg Farmers Market has one person responsible for its marketing — and just about everything else. AI is making her life easier. [Read more]() [Automation and AI: The power to build true digital experiences]() Artificial intelligence and machine learning's marketing use cases go beyond chatbots or personalized website recommendations. [Read more]() [This week’s roundup of the latest martech featuring AI/ChatGPT]() Here's all the AI-powered martech products, platforms and features announced this week and available to use right now. [Read more]() [Unlock the magic of next-best-action with customer data]() Get ready to embark on an exciting adventure to master the art of powering next-best-action with first-party customer data. Unleash your marketing wizardry with guidance from industry experts and create truly enchanting experiences for your customers! [Register here!]() [mir_300x250]() [What do SEO platforms do and how do they help marketers get found on search engines?]() Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. [Read more]() [4 critical platforms to support customer journey orchestration: Getting started on CJO]() Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success. [Read more]() [Step-by-step guide for growing agencies of all sizes]() Whether you want to scale by hiring, charging more, bringing on new clients, or reducing your costs, this eBook covers it all and more! [Read more]() [8 major email marketing mistakes and how to avoid them]() Personalization isn't the goal, it's a tactic to achieve the goal. [Read more]() [Earn the right to call yourself an "award-winning" marketer]() The 2023 Search Engine Land Awards are open for entries! This is your chance to put your organization a step ahead of its competitors, gain well-earned publicity, impress clients, and help generate new business. Super Early Bird rates expire May 26… now is the best time to apply! [Enter now]() From Search Engine Land - [Google’s April 2023 reviews update was more volatile than the previous product reviews update, data providers say]()
- [5 new changes to the Google Ads API]()
- [Where traditional search and AI chatbots excel: A closer look]()
- [A quick guide to managing your online reputation]()
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