🎛️ Will AI force CMOs to cross the technical divide?

How to use decision intelligence to tackle complex business challenges. [View in browser]( | [Share]() [Martech: Martech is Marketing]() Apr 20, 2023 Apr 20, 2023 Good morning, Marketer, and it’s time for intelligent decisions. CMOs are, by and large, big picture people. They focus much more on strategy than on methods and technology. As with so much in marketing, AI is changing that. Anita Brearton explains why CMOs must [prioritize marketing technology strategy]() and create internal policies for using generative AI. Making a decision like that will never be easy, but it doesn’t have to be so hard. One solution is decision intelligence, a framework that bridges the gap between insights and decisions. Anand Thaker takes an [in-depth look at DI]() and how using it leads to making better, consistent and data-driven decisions. Constantine von Hoffman,Managing Editor [20221005-OneTrust-GuideToFirstPartyData-DigitalAds-300x2501-1]() [Why CMOs must cross the technical divide]() Here's why today's CMOs should prioritize marketing technology strategy and create internal policies for using generative AI. [Read more]() [A guide to how email marketing platforms help brands succeed]() All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ. [Read more]() [How to use decision intelligence to tackle complex business challenges]() DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world. [Read more]() [Data-driven mastery: Revolutionize your customer experience strategy]() Ever wondered how data can elevate your customer experience game to new heights? Our upcoming webinar will reveal the secrets behind using data to identify obstacles and refine your CX tactics. Don’t miss this opportunity to transform your marketing approach! [Secure your seat today!]() [Salesforce-CDP-eBook-Display-Ad-300x250-1]() [Automating decisions with real-time situational context]() Lisa Loftis from SAS Institute shows marketers at MarTech how they can get value out of data using a decision engine. [Read more]() [Welcome emails have best click-to-open and first purchase rates]() Emails triggered by price cuts and back-in-stock have 25% first purchases rate. [Read more]() [Marketing Attribution 101]() Make sure your search optimization and marketing activities are delivering maximum return on investment. [Learn how]() [How ChatGPT is set to change marketing technology]() A Q&A with TrustInsight's Christopher Penn about some of the ways AI-powered chatbots will make martech more powerful. [Read more]() [Available now: Discover game-changing martech solutions and strategies for free]() Unlock nearly 30 hours of world class content from Sysco, Forrester, Salesforce, and more cutting-edge companies… for free. Discover the entire spring season of MarTech — out now! [Register for free]() From Search Engine Land - [Compare 11 top email marketing platforms]() - [Webinar: Mastering social media SEO to increase discoverability and traffic]() - [Amazon layoffs hit its advertising unit]() - [Google says helpful content should have good page experience]() - [Google Search Console page experience report going away]() [bit.ly/MarTechNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()