🎛️ Optimizing LinkedIn content for B2B marketers

Plus, our Spotlight on email marketing expert Ryan Phelan. [View in browser]( | [Share]() [Martech: Martech is Marketing]() Apr 19, 2023 Apr 19, 2023 Good morning, Marketer, and how well can you read a room? Each virtual space is different, so reading the room is paramount. Today, contributor Michael Brenner shares how B2B marketers [can get the most out of posting content on LinkedIn](). Try to be visually appealing and empathetic while building authority for your business. That’s a good start. As for email, getting a feel for your audience comes largely through data. But it also comes from life experience. In [our latest “Spotlight on the expert](),” we sat down with Ryan Phelan, and found out about how his powers to read the room as a nightclub DJ translated into email strategies that have helped high-growth companies and readers of his many articles on MarTech. Chris Wood,Editor [20221005-OneTrust-GuideToFirstPartyData-DigitalAds-300x2501-1]() [6 tips for optimizing LinkedIn content for B2B marketing]() Are you getting the most out of your B2B marketing on LinkedIn? Discover ways to maximize the ROI of your LinkedIn marketing with these tips. [Read more]() [Ryan Phelan: Spotlight on the expert]() A discussion with our expert contributor about how he went from nightclub DJ to email marketing expert. [Read more]() [Nielsen’s national TV ratings gets accreditation back after 19-month suspension]() The suspension by the Media Ratings Council opened the door for competing rating providers who are being embraced by broadcasters and streamers. [Read more]() [3 reasons why you need to embrace journey-centricity]() Transform customer journeys for better CX and results. [Read more]() [Maximize your marketing impact with CTV]() Learn how to leverage the power of Connected TV (CTV) to amplify your marketing efforts and drive meaningful results. Benefit from the expertise of industry veterans who share their top tips and tactics. [Register now!]() [Salesforce-CDP-eBook-Display-Ad-300x250-1]() [How to make the time to solve marketing problems]() Making time is mandatory whether you want to achieve great things or just knock the next must-do project off your list. [Read more]() [LinkedIn releases new Pages features for B2B marketers]() Marketers can now schedule posts without a 3rd-party tool and host live conversations entirely in-platform. [Read more]() [What are the key elements of successful ABM strategies?]() This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide. [Learn more]() [Why we care about adtech: The complete guide]() A guide to adtech and how this technology is changing the marketing landscape. [Read more]() [Available now: Discover game-changing martech solutions and strategies for free]() Unlock nearly 30 hours of world class content from Sysco, Forrester, Salesforce, and more cutting-edge companies… for free. Discover the entire spring season of MarTech — out now! [Register for free]() From Search Engine Land - [8 ways to maximize brand awareness through paid and organic search]() - [Instagram now allows up to 5 “links in bio”]() - [9 more states join federal antitrust lawsuit against Google]() - [Google’s interest-based ad experiments show ad spend, click-through rates down slightly]() - [Meet and learn from search marketing experts at SMX Advanced]() [bit.ly/MarTechNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()