🎛️ Does every website have to have an AI chatbot?

Marketers need a unified platform, not more standalone tools. [View in browser]( | [Share]() [Martech: Martech is Marketing]() Apr 11, 2023 Apr 11, 2023 Good morning, Marketer, may your spreadsheets all deliver the right numbers to you. Does anyone need an AI chatbot for their site? To be clear: I’m not talking about AI/ChatGPT functionalities like using natural language when working with large language models. I mean that little pop-up chat thing in the lower corner of a website. I’ve encountered them on the sites of large corporations and small agencies and never considered using one. They’re the digital equivalent of the salesperson who attaches themselves to you the moment you walk in the door. With the [price of ChatGPT’s API now so low](), the darn things are everywhere — even an online estate sale site I visit. It’s entirely possible I’m an outlier and the usage numbers are through the roof. In which case, ignore me (a recommendation I make a lot). Right now, though, I’m betting this is another case of pop-ups becoming an internet irritant. Constantine von Hoffman,Managing Editor [DandB-9thB2BDataReport_SMSBroad_300x250]() [Should you use your data warehouse as your CDP?]() There's a case for and against using your data warehouse as a customer data platform. Here are three ways to make it work. [Read more]() [Marketers need a unified platform, not more standalone tools]() Oracle says the argument is over and the unified platform beats collections of best of breed solutions. [Read more]() [Does your organization need an identity resolution platform?]() While identity management platforms can help marketers, ask these important questions first before starting the buying process. [Read more]() [Maximize your marketing potential]() Are you ready to maximize your marketing potential? Join our webinar and learn how to leverage the power of Connected TV to boost your brand’s performance. From reaching new audiences to increasing brand awareness, our team of experts will show you how to get the most out of CTV. Don’t miss this opportunity to take your marketing strategy to new heights! [Register here!]() [AtData-300x250-newsletter-banner-ad]() [2 essential steps for a successful ABM go-to-market strategy]() Follow these guidelines to launch, or relaunch, an ABM go-to-market approach within your organization. [Read more]() [The truth behind MACH-based DXPs: Benefits, risks and key considerations]() Improve your chances of success in adopting a MACH-based DXP. Here are key considerations when assessing potential vendors. [Read more]() [The complete guide to first-party data]() In this guide, OneTrust outlines everything you need to build optimal experiences for consumers using first-party data, including best practices around data collection & usage. [Learn more]() [Stacey Ackerman: Spotlight on the expert]() A discussion with our expert contributor about how she got into agile marketing and what the future holds for the space. [Read more]() [Available now: Discover game-changing martech solutions and strategies for free]() Unlock nearly 30 hours of world class content from Sysco, Forrester, Salesforce, and more cutting-edge companies… for free. Discover the entire spring season of MarTech — out now! [Register for free]() From Search Engine Land - [Meta will debut its generative AI this year]() - [Advanced. Actionable. Free. Check out your SMX Advanced sneak peek!]() - [LinkedIn ads survey reveals humans, cities, and numbers increase performance]() - [Google CEO: Search will evolve substantively in next 10 years]() - [5 tips for creating a high-converting PPC landing page]() [bit.ly/MarTechNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()