🎛️ 6 ways to make recession-proof email marketing

What is an identity resolution platform? [View in browser]( | [Share]() [Martech: Martech is Marketing]() Apr 06, 2023 Apr 06, 2023 Good morning, Marketers, let’s recession-proof our strategies. Economists have been saying there’s a recession around the corner for more than two years. It’s failed to arrive because we haven’t met the official requirements: two quarters of decreasing GDP. However, consumer spending is the vote that really matters on this and it continues to falter. So, what’s a marketer to do? I suggest reading Kath Pay’s article on [six ways to recession-proof your email marketing](). There’s no theory here, her suggestions are concrete and actionable right now. As those TV infomercials put it, “Don’t delay. Do it today.” Constantine von Hoffman,Managing Editor [MNTN-MarTech-Newsletter-April-2023-300x250-1x]() [6 tactics to create recession-proof email marketing]() These recession-proof tips let you adjust your email marketing program for short-term gains and long-term success. [Read more]() [MarTech Salary and Career: Saidah Abdulhaqq on the making of a unicorn]() "It's hard to be a generalist in marketing technology. You definitely have to be a specialist to really do the work that we do well." [Read more]() [What is an identity resolution platform?]() Let's dive into the main capabilities and leading benefits of identity resolution platforms. [Read more]() [3 ways to drive sales with email]() Is your email marketing not yielding the results you were hoping for? These three tactics will help you make more sales with your emails. [Read more]() [Stop Wasting Your Marketing Budget]() If you’re ready to leave guesswork behind and make data-driven decisions, join our webinar and discover the power of incrementality testing. Learn how to understand the strengths and weaknesses of different statistical techniques and optimize your marketing budget. Don’t miss this opportunity to unlock your full marketing potential! [Save my seat!]() [mtcspr23_300x250_post]() [Big Lots’ approach to building an identity roadmap]() The retailer discusses identity challenges and how to align teams and technology to overcome them. [Read more]() [Studies find big increases in ad fraud attempts and fake traffic]() Nearly a third of retail sites' organic and direct traffic is from bots and fake users. [Read more]() [Email marketing is continually developing. Are you keeping up?]() External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date. [Learn more]() [How ABM strategies can accelerate marketing and sales velocity]() ABM has the potential to improve both marketing and sales operations. [Read more]() [Available now: Discover game-changing martech solutions and strategies for free]() Unlock nearly 30 hours of world class content from Sysco, Forrester, Salesforce, and more cutting-edge companies… for free. Discover the entire spring season of MarTech — out now! [Register for free]() From Search Engine Land - [New report: Get insights into who uses TikTok and what they’re looking for]() - [6 link building techniques for ecommerce]() - [Quality score in paid search: Vanity or valuable?]() - [Spend your marketing budget wisely with incrementality measurement]() - [New Bing attracts new Edge users – who then use Google Search]() [bit.ly/MarTechNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()