🎛️ The ChatGPT effect on agencies

Plus, Walmart pulls games off Roblox [View in browser]( | [Share]() [Martech: Martech is Marketing]() Apr 05, 2023 Apr 05, 2023 Good morning, Marketer, how might generative AI impact agencies? As AI models continue to accelerate content production and help grow the creative capabilities of agency employees, there will be more focus on analytics and delivering the right content to the right audience. Another change on the horizon — being able to pitch clients in new industries with less research time. It’s not all doom and gloom, and today [we look at how these new AI powers]() might transform creative workflows. Chris Wood,Editor [MNTN-MarTech-Newsletter-April-2023-300x250-1x]() [Why ChatGPT may be a blessing and a curse for agencies]() AI is making it faster and easier to create content. This increases agencies' productivity and the likelihood of clients doing it themselves. [Read more]() [Walmart pulls Universe of Play off Roblox platform after consumer groups’ complaint]() The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch. [Read more]() [How to increase website engagement with content recommendations]() Here's how to develop the best content recommendation strategy for your website that puts the reader first. [Read more]() [Measure Your Way to Marketing Success!]() Are you struggling to measure the effectiveness of your marketing campaigns? Join our webinar and learn how to use incrementality testing to measure the true impact of your tactics. Discover how to analyze your results and optimize your channels for success. Don’t let uncertainty hold you back – sign up now! [Register here!]() [mtcspr23_300x250_post]() [Marketing technologists are well-rewarded]() The 2023 MarTech Salary and Career survey shows marketing technologists earning more on average than marketers. [Read more]() [Content marketing: What it is and why marketers should care]() Content marketing creates better customer experiences. Here's why it matters, along with tips and tools to help you drive results. [Read more]() [Eyeing an ABM platform for your team?]() Know exactly what to look for to be confident your tech will drive results. This report explores ABM market growth and trends, the key elements of successful ABM strategies, ABM tool capabilities and recommended steps for making an informed purchase decision. [Read the full report!]() [Metaverse, Web 3.0 and NFTs: What marketers need to know]() While often bundled together, NFTs, the metaverse and Web 3.0 aren't the same things. Here's how to view them from a marketing lens. [Read more]() [Available now: Discover game-changing martech solutions and strategies for free]() Unlock nearly 30 hours of world class content from Sysco, Forrester, Salesforce, and more cutting-edge companies… for free. Discover the entire spring season of MarTech — out now! [Register for free]() From Search Engine Land - [New Bing attracts new Edge users – who then use Google Search]() - [SMX Advanced registration is open… grab your free pass now!]() - [Study: 31% of international websites contain hreflang errors]() - [5 mobile B2B advertising mistakes and how to correct them]() - [Microsoft Advertising professional service ads go global, broad match modifier changes rolling out and more]() [bit.ly/MarTechNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()