🎛️ Why meaningful customer engagement is key for B2B

Plus, defining your DAM governance structure [View in browser]( | [Share]() [Martech: Martech is Marketing]() Mar 27, 2023 Mar 27, 2023 Good morning, Marketer, and it’s MarTech week. Forgive us for being excited, but we thought hard and worked hard and tomorrow and Wednesday everyone gets to see the results. It’s curtain up on MarTech at 11am (ET) tomorrow and I hope you’ll join me for the opening keynote as I talk about knowing your customers with my expert guests Cyndi Greenglass and Tim Parkin. From there we head into two full days of sessions exploring key topics at the intersection of marketing technology. We have some live Q&A too, offering you, the audience, the chance to participate in the conversation. If you haven’t already, [check out the agenda here](). Registration is free. Kim Davis,Editorial Director [mtc_300x250_social_card_salesforce_a]() [Why B2B brands must focus on orchestrating meaningful customer engagement]() Driving demand in B2B is no longer enough. To achieve growth, look across the full spectrum of the customer lifecycle. [Read more]() [How to define your DAM governance structure]() A governance structure should be top of mind from the start of your DAM journey. Here's how to define one for your organization. [Read more]() [Salesforce, Google partner on local commerce]() A new integration will help merchants using Commerce Cloud highlight local availability of products across Google surfaces. [Read more]() [Tired of guesswork in your marketing campaigns?]() Are you fed up with the guesswork in your marketing campaigns? Programmatic advertising provides a solution to this challenge, offering unparalleled targeting and advanced optimizations that deliver results. Join our upcoming webinar to learn how programmatic advertising can help you hit your targets with precision and ease. [Sign me up!]() [The latest jobs in martech]() On the hunt for something new? Check out who's hiring in martech this week. [Read more]() [Deloitte-mtc_300x250_social_card_deloitte]() [Salesforce announces retail media network innovations]() Salesforce for Retail and Commerce Cloud announce the twin aims of helping optimize the retail advertising business and improve the retail customer experience. [Read more]() [Marketing Attribution 101]() Make sure your search optimization and marketing activities are delivering maximum return on investment. [Learn how]() [Why we care about location marketing]() Location-based marketing is effective for brands with physical locations. Here’s how to leverage the strategy. [Read more]() [[This week] Discover cutting-edge martech solutions and strategies for free]() Unlock 50+ sessions, keynotes, and Overtime Q&A — all available live and on-demand… plus engaging meetups, a certificate of attendance, exclusive AI programming, and more! It’s all happening online tomorrow and Wednesday, March 28-29, at MarTech! [Register for free]() From Search Engine Land - [The latest jobs in search marketing]() - [When and how to use HTML sitemaps for SEO and UX]() - [How to create brand style guidelines and why you need them]() - [6 new Reddit Ads Manager features]() - [The new Bing making (small) gains on Google Search]() [bit.ly/MarTechNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()