🎛️ Accuracy in digital analytics: What marketers need to know

Plus, more AI writing assistants in action [View in browser]( | [Share]() [Martech: Martech is Marketing]() Mar 20, 2023 Mar 20, 2023 Good morning, Marketers, and Las Vegas looms. We saw some of the big martech shows revert to hybrid models in the second half of 2022, offering attendees a choice of in-person or virtual attendance. The trend continues this week with Adobe Summit which I’ll be headed off to later today, flights willing. From memory, once the Marketo Nation audience was subsumed into the general Adobe audience, this event got very big. Not Dreamforce-big, but 7K or 8K. It returns to the Venetian resort this year so Adobe must be hoping for comparable numbers. It will be interesting to see how packed it is. Speaking of conferences, MarTech is just around the corner. [Free registration is here](). Kim Davis,Editorial Director [mtc_300x250_social_card_mntnjpg]() [Accuracy in digital analytics: What marketers need to know]() Learn how to better understand analytics data by looking at nuances in data measurement and exploring how analytics tools work. [Read more]() [More AI writing assistants in action]() WriteSonic and Copy.ai are among the most affordable AI writing tools today. See how they fare against ChatGPT, Writer and Jasper. [Read more]() [Habu releases new data clean room enhancements]() Marketers can use no-code and low-code tools to gain insights and business intelligence out of Amazon, Facebook, TikTok and other ad environments. [Read more]() [The next big thing in Martech…]() Today, a sophisticated system for managing product information is more valuable than ever. Join our upcoming webinar and learn how to unlock the value of your data. [Register here!]() [The latest jobs in martech]() On the hunt for something new? Check out who's hiring in martech this week. [Read more]() [mtc_300x250_social_card_salesforce_b]() [Three things ChatGPT needs which only you can provide]() Discussions claiming ChatGPT will solve all our digital marketing problems are missing three key things that only humans can provide. [Read more]() [How to craft the perfect PR pitch]() This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after. [Learn more]() [Marketing analytics: What it is and why marketers should care]() We unpack marketing analytics: what it is, why it’s important, and how it can help marketers achieve brand success. [Read more]() [[Next week] Discover game-changing martech solutions and strategies for free]() Unlock 50+ sessions, keynotes, and Overtime Q&A — all available live and on-demand… plus engaging meetups, a certificate of attendance, exclusive AI programming, and more — online March 28-29 at MarTech. No expense reports. No travel headaches. No time out of the office. [Register for free]() From Search Engine Land - [The latest jobs in search marketing]() - [Meta rolls out paid verification]() - [Your SEO guide to the ChatGPT API]() - [New Google Analytics item-scoped custom dimensions]() - [Why SEOs should focus on creating trust]() [bit.ly/MarTechNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()