🎛️ ChatGPT's marketing impact

Plus, what marketers need to know about Web 3.0 [View in browser]( | [Share]() [Martech: Martech is Marketing]() Mar 15, 2023 Mar 15, 2023 Good morning, Marketer, and who’s steering the ship? When it comes to AI in marketing, the buck stops at the CMO. Today, our contributor Andrew Frank [provides valuable guidance]() on how CMOs can lead their teams when onboarding generative AI. And this is timely because more and more platforms [are integrating with ChatGPT technology](). If it isn’t being implemented by your team just yet, it’s at least under consideration. That’s why we’ve been covering it from all angles this year, and why it’ll be a main topic of conversation at The MarTech Conference, March 28-29. [You can get your free pass right here.]() Chris Wood,Editor [mtc_300x250_social_card_tealium]() [How CMOs should respond to ChatGPT’s marketing impact]() CMOs must urgently assess ChatGPT's impact on key marketing functions and steer the responsible use of AI. [Read more]() [Metaverse, Web 3.0 and NFTs: What marketers need to know]() While often bundled together, NFTs, the metaverse and Web 3.0 aren't the same things. Here's how to view them from a marketing lens. [Read more]() [Reply.io introduces ChatGPT-powered Jason AI]() The new add-on generates first emails and follow-ups for B2B outreach. [Read more]() [The key to creating consumer confidence]() Today, a sophisticated system for managing product information is more valuable than ever. Join our upcoming webinar and learn how to deliver content that creates outstanding customer experiences. [Register here!]() [SAP gives up its stake in Qualtrics]() The experience management platform will be acquired by Silver Lake and CPP investments for $12.5 billion. [Read more]() [mtc_300x250_social_card_blueconic]() [Momentive Global, SurveyMonkey acquired by Symphony Technology Group]() The deal to acquire the maker of SurveyMonkey is valued at $1.5 billion. [Read more]() [The modern CDP: Why you need one now and what you need to know]() Gain a unified view of your customer for breakthrough personalization at scale, optimizing marketing spend, and boosting productivity with the data cloud. [Learn more]() [Manifesto for the makers of the metaverse]() We must act as advocates for our audiences, ensuring their inalienable rights are honored and respected in these new digital spaces. [Read more]() [Discover cutting-edge martech without leaving your desk]() Check out everything your free MarTech pass gets you, featuring two exclusive keynotes, 40+ sessions, live Q&A with Scott Brinker, interactive meetups, instant on-demand access, and more! [See the agenda]() From Search Engine Land - [The next big thing in martech: The data warehouse]() - [OpenAI releases GPT-4 and Bing Chat upgraded]() - [Google: Generative AI coming to Docs, Gmail in Workspace]() - [How to get 1 in 5 dollars back on brand search]() - [Why Facebook advertisers should test Performance Max]() [bit.ly/MarTechNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()