🎛️ Grammarly ramps up generative AI

Plus, too many marketers are still cookie-dependent [View in browser]( | [Share]() [Martech: Martech is Marketing]() Mar 10, 2023 Mar 10, 2023 Good morning, Marketer, and the AI race is heating up. All week we’ve been covering ChatGPT integrations and other AI inroads by the likes of Salesforce and HubSpot. [Salesforce unveiled ChatGPT integrations]() for sales and marketing clouds, [while HubSpot kicked off an alpha version]() of an enhanced CRM chat assistant. Both solutions aim at making it easier to navigate CRM functions with chat commands, while also using the data in the CRM (as well as other ChatGPT-specific data sets) to generate personalized content. Generative AI functions require a leap of faith if organizations haven’t used AI to help make content before. One big question yet to be answered: How will these innovations change what marketers do on a day-to-day basis? A possible clue comes with [the news of Grammarly’s new generative AI tool]() due out this spring. Millions of professionals already use Grammarly as an aid in producing content. For them, the generative AI revolution is a part of their current workflow. They might be quicker to trust an AI tool to revise an email, while ChatGPT newbies might understandably want to give their bot-generated content a close read before sending. It’s amazing to see all these new capabilities being launched and know we’re still in the early stages of martech’s AI revolution. Chris Wood,Editor [Snowplow-2]() [Grammarly introduces generative AI tool GrammarlyGO]() A beta version of the new content creation tool will be available across all the company's products beginning in April. [Read more]() [75% of marketers still rely heavily on third-party cookies]() 45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies. [Read more]() [3 ways data can steer you wrong — and how to glean better insights]() The wrong data is just as harmful to marketing as having no data. Here's how a holistic testing methodology can help you glean better insights. [Read more]() [How to automate a single source of truth for your reporting in 2023]() Efficiency in the marketing world has become increasingly more complicated each year. In our upcoming webinar we will show you how to implement attribution reporting, use insights from AI to further optimize ROI, streamline marketing and sales, and so much more! [Save my seat!]() [The CDP connector myth]() Watch out for CDP vendors claiming to have diverse connector catalogs that match up well against your stack. [Read more]() [mtcspr23_300x250_hr]() [How AI can help your marketing right now]() Paul Roetzer of The Marketing AI Institute discusses what you need to know to get artificial intelligence working for you today. [Read more]() [It’s time to get started on the transition to Google Analytics 4]() Don’t wait until the last minute! Download this guide and start preparing now to ensure that your website is ready. [Read more]() [ChatGPT: A marketer’s guide]() Knowing ChatGPT's strengths and weaknesses can help you decide where and how to use the tool for marketing campaigns. [Read more]() [Discover cutting-edge martech without leaving your desk]() Check out everything your free MarTech pass gets you, featuring two exclusive keynotes, 40+ sessions, live Q&A with Scott Brinker, interactive meetups, instant on-demand access, and more! [See the agenda]() From Search Engine Land - [Global Head of Microsoft Advertising steps down]() - [TikTok enters the search ad market, challenging Google and Microsoft]() - [How ChatGPT can help with local SEO]() - [Google February 2023 product reviews update more volatile than previous updates, say data providers]() - [17 tips to improve your AI-assisted content creation process]() [bit.ly/MarTechNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()