🎛️ FTC warns tech companies about over-hyping AI claims

Marketing in the age of the omnipresent consumer [View in browser]( | [Share]() [Martech: Martech is Marketing]() Mar 02, 2023 Mar 02, 2023 Good morning, Marketer. Take a second look at AI claims. Martech vendors as well as marketers have to buy martech solutions. However, being an expert on CRM platforms which your company sells, doesn’t mean you’re an expert, for example, on the AI capabilities of the digital experience platforms you currently need. That’s why I was so glad for everyone in the space when I found out the FTC is [focusing on marketing claims involving artificial intelligence.]() AI is already in many products and is being added to many more. Unfortunately, AI comes in many flavors, and it’s even possible that real AI is not in every product that says it has it. How many people in your company have the expertise to make this determination? We need all the help we can get and I, for one, appreciate the FTC providing some. Constantine von Hoffman,Managing Editor [Sendoso-300x250-1]() [FTC warns tech companies about over-hyping AI claims]() "Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims are our bread and butter.” [Read more]() [Siri and Alexa may be used by protesters to attack customer support channels]() Gartner report warns that virtual assistants, which are a growing part of digital customer experience, are also a weak spot. [Read more]() [Marketing in the age of the omnipresent consumer]() Here's how omnipresent marketing helps build meaningful customer relationships in today’s digital landscape. [Read more]() [Overcoming the paradox of personalization to meet consumer expectations]() Watch this webinar to learn when consumers want personalization. [Watch now!]() [How to strengthen customer relationships to drive revenue]() In our upcoming webinar you will learn how to diagnose and evaluate customer relationships and lifecycles. You’ll also walk away with clear and practical takeaways you can put into practice today to better drive revenue for your business! [Register here!]() [13 questions to ask digital experience platform vendors during the demo]() If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. [Read more]() [ChatGPT. GA4. Privacy-first CX. Explore it all at MarTech!]() The agenda is live and ready for you to explore! [Read more]() [mtcspr23_300x250_agenda_a]() [Improve email deliverability and optimize each send]() Making it into the inbox doesn’t have to be a guessing game. You can take real, actionable steps to improve your email deliverability. [Learn more]() [How ‘the curse of knowledge’ may be hurting your business and what to do about it]() It’s easy to assume that everyone else knows what you know. Here are some examples of where this bias can crop up and how to deal with it. [Read more]() [Discover cutting-edge martech without leaving your desk]() Check out everything your free MarTech pass gets you, featuring two exclusive keynotes, 40+ sessions, live Q&A with Scott Brinker, interactive meetups, instant on-demand access, and more! [See the agenda]() From Search Engine Land - [Why do customer relationships matter now more than ever?]() - [GA4 ‘auto-migration’: Here’s why you should opt out]() - [Level up your video game ad strategy: A guide to measuring success]() - [How to set up Google Analytics 4 using Google Tag Manager]() - [2 new Google ad network policy updates]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()