🎛️ Spotlight on ChatGPT and AI in marketing

Plus our deep dives into this revolutionary new technology [View in browser]( | [Share]() [Martech: Martech is Marketing]() Feb 28, 2023 Feb 28, 2023 Good morning, Marketer, hope you weren’t born on February 29. Is ChatGPT the most successful IT product launch ever? It had one million users in its first week and 100 million by the end of its second month. In January it was averaging 13 million unique visitors a day, with traffic increasing by about 3.4% a day. Parent company OpenAI predicts it will have $200 million in revenue this year and $1 billion by the end of 2024. Everyone wants to know what’s going on with it and what impact it will have on your work, especially if you’re a marketer.. So here’s six of our latest articles on the topic. They cover everything from what ChatGPT does and doesn’t do well in marketing — to how to use it right now. Enjoy! Constantine von Hoffman,Managing Editor [Salesforce-300x250-1]() [AI in marketing: 7 areas where it shines and struggles]() Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond. [Read more]() [How ChatGPT is set to change marketing technology]() A Q&A with TrustInsight's Christopher Penn about some of the ways AI-powered chatbots will make martech more powerful. [Read more]() [How AI can help your marketing right now]() Paul Roetzer of The Marketing AI Institute discusses what you need to know to get artificial intelligence working for you today. [Read more]() [Discover best practices for collecting, storing, and using first-party data in your marketing efforts]() In today’s digital landscape, privacy and personalization are often seen as conflicting objectives. In our upcoming webinar we will explore how businesses can leverage first-party data to achieve both. [Save my seat!]() [Does ChatGPT pose an existential threat to marketers?]() Great marketing takes intelligence that AI does not yet have and still makes us humans a necessary part of the formula for breakthrough work. [Read more]() [When I asked ChatGPT to write an article about ChatGPT]() ChatGPT isn't yet a tool that can run without close supervision. But it's something marketers are paying attention to. [Read more]() [mtcspr23_300x250_agenda_a]() [Making it into the inbox doesn’t have to be a guessing game]() You can take real, actionable steps to improve your email deliverability — all while increasing customer engagement and eliminating wasted spend [Learn more]() [How bias in AI can damage marketing data and what you can do about it]() Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here's what you need to know [Read more]() [Discover cutting-edge martech without leaving your desk]() Check out everything your free MarTech pass gets you, featuring two exclusive keynotes, 40+ sessions, live Q&A with Scott Brinker, interactive meetups, instant on-demand access, and more! [See the agenda]() From Search Engine Land - [Google launched 2 new asset creation and customer acquisition tools]() - [A guide to keyword cannibalization in SEO and how to fix it]() - [Why content strategy matters most]() - [Bing AI Chat testing setting the tone of the responses]() - [This day in search marketing history: February 27]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()