🎛️ Toyota's new AR experience

Plus, why you need a DAM workflow [View in browser]( | [Share]() [Martech: Martech is Marketing]() Feb 24, 2023 Feb 24, 2023 Good morning, Marketer, and where does experience improve the customer journey? The short answer, at all stages in the funnel — depending on where it makes sense for your brand. Toyota’s AR experience, [covered today](), aims at gaining awareness at the top of the funnel. By delivering a novel way for car shoppers to educate themselves ahead of their trip to a dealer, they might be more likely to stop by Toyota first. For makeup brands or eyewear, an AR virtual try-on might actually replace the need for an in-person interaction. In that case, the experience takes consumers further down the funnel to an eventual sale. Regardless, consumers want to self-educate, and AR enhances that digital experience. Chris Wood,Editor [Toyota launches AR experience to support 2023 Crown]() Shoppers can customize, explore and test drive the new model virtually via an app-free WebAR platform. [Read more]() [Here’s why you need a DAM workflow — and how to map it out]() Learn how workflows can help you reap the full productivity benefits of a DAM and tips for sketching out your marketing team's workflow. [Read more]() [13 questions to ask digital experience platform vendors during the demo]() If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. [Read more]() [Discover best practices for collecting, storing, and using first-party data in your marketing efforts]() In today’s digital landscape, privacy and personalization are often seen as conflicting objectives. In our upcoming webinar we will explore how businesses can leverage first-party data to achieve both. [Save my seat!]() [ChatGPT. GA4. Privacy-first CX. Explore it all at MarTech!]() The agenda is live and ready for you to explore! [Read more]() [What is digital asset management and how can it help you?]() Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. [Read more]() [The GA4 deadline is right around the corner]() The auto migration by Google opt out deadline is February 28! This 5-minute GA4 preparation guide will provide insight and assistance to get started. [Learn more]() [2023 Predictions: Experience, ecommerce and transformation]() Will automated chatbots be a force in marketing next year? There's a better chance that headless commerce will be the story for 2023. [Read more]() [The MarTech agenda is live! See everything your free pass unlocks...]() Two exclusive keynotes on privacy-first CX and go-to-market solutions, 40+ sessions, live Q&A with Scott Brinker, interactive meetups, instant on-demand access, and more! [See the agenda]() From Search Engine Land - [New LinkedIn feature to boost your content visibility]() - [Microsoft Advertising unveils Lodging solutions, and adds 11 new Google import markets for Smart campaigns]() - [For video ads, longer is better]() - [Google limits access to news content in Canada]() - [8 core elements of a winning inbound SEO program]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()