🎛️ Marketing AI's bold future

Plus, focusing on the way forward for high-performing marketing organizations [View in browser]( | [Share]() [Martech: Martech is Marketing]() Feb 22, 2023 Feb 22, 2023 Good morning, Marketer, and how can AI help you right now? With all the AI chatter in recent weeks, it’s been a challenge to focus on what, specifically, marketers can do with the emerging technology. Also, how will AI change the marketing profession in the near future? [Today’s interview with Paul Roetzer](), founder and CEO of the Marketing AI Institute, provides a needed reset. Practically speaking, there are a number of ways we’re using AI already, in marketing and in our everyday digital lives. Understanding this will help us set the table for further innovation. In Roetzer’s estimation, organizations that use AI shouldn’t aim to take humans out of the equation entirely. It’s about helping marketers do what they do, and do more of it without being burdened by repetitive tasks. Chris Wood,Editor [How AI can help your marketing right now]() Paul Roetzer of The Marketing AI Institute discusses what you need to know to get artificial intelligence working for you today. [Read more]() [Why focus is the way forward for high-performing marketing organizations]() Here's why aligning your organization's efforts with a focused vision matters and how to develop a differentiating positioning strategy. [Read more]() [3 best practices for B2B ABM marketers]() Full-funnel strategies for using data and insights to engage your top B2B prospects. [Read more]() [Digital advertising automation is here: Are you ready?]() Is your organization ready for automation? We have your checklist for success. [Read more]() [Create the foundation for CX success this year and beyond]() One thing remains constant throughout this period of worldwide uncertainty – customers expect excellent experiences when interacting with a brand. In our upcoming webinar we will show you how to use a first-party data strategy and how to responsibly harness it as a competitive advantage, plus so much more! [Save my seat!]() [How Planful uses customer intent to speed up the B2B buying cycle]() The financial planning platform is using customer reviews and downstream intent data to improve their ABM strategy and boost B2B marketing engagement. [Read more]() [What is marketing automation and how can it help B2B marketers?]() Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features. [Read more]() [Making it into the inbox doesn’t have to be a guessing game]() You can take real, actionable steps to improve your email deliverability — all while increasing customer engagement and eliminating wasted spend [Learn more]() [Today’s B2B buyers are calling the tune]() And it's different from yesterday's tune. B2B marketers need to understand that the tempo is different and the dance steps are faster. [Read more]() [Discover cutting-edge martech without leaving your desk]() Check out your exclusive preview of the MarTech agenda — featuring expert speakers, essential topics, cutting-edge solution providers, and more. [See what’s in store]() From Search Engine Land - [The first-party data strategy you need in 2023]() - [Bing limits chat sessions as OpenAI founder says AI tools are ‘somewhat broken’]() - [Amazon’s share of seller revenue is now 50%]() - [PPC management checklist: Daily, weekly and monthly reviews]() - [How to navigate SEO keyword research in the era of ChatGPT]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()