🎛️ 4 tips to get the most out of CTV advertising

Plus, please take our quick newsletter survey [View in browser]( | [Share]() [Martech: Martech is Marketing]() Feb 21, 2023 Feb 21, 2023 Good morning, Marketer, can I borrow a cup of data? Where would marketing be without customer feedback? Whether it’s the lovely person telling you how helpful the staff is or the delighted customer thanking you for the email suggesting the perfect gift for Aunt Julia, feedback is always a joy to receive. Unfortunately, there are also other, less-positive types of feedback. Or so people tell me. While those types are less satisfying, they can also be more useful — providing insights into customer expectations and sometimes even ideas for new products or services. So I am asking you to help us out with some feedback on this very newsletter. [Would you please go here and take our very quick survey]()? I promise to return the favor any time you ask. Constantine von Hoffman,Managing Editor [4 tips to get the most out of CTV advertising]() It's finally prime time for CTV advertising. Here are ways to take full advantage of its powerful targeting's benefits. [Read more]() [What is a digital experience platform or DXP and is it the future of content management?]() DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before. [Read more]() [How to avoid the martech black hole and ride the crest of change]() Find out how you can weather the storm and unlock the power of your marketing technology while futureproofing your stack. [Read more]() [How to master the CX trifecta in 2023: data, content & tech]() How do you ensure your business has the tech you need to put the right content in front of customers at the right time? Join our upcoming webinar for a step-by-step guide to mastering the CX trifecta. [Register here!]() [10 things to consider when using XR for your event]() Before adopting extended reality, take into account whether your business and customers are ready for immersive technology. [Read more]() [Many advertisers still using Twitter despite Musk’s chaos]() Smaller advertisers have stuck with Twitter because its audience and engagement numbers are still good. [Read more]() [Improve email deliverability and optimize each send]() Making it into the inbox doesn’t have to be a guessing game. You can take real, actionable steps to improve your email deliverability. [Learn more]() [Cirque du Soleil spotlights its digital strategy]() The world's largest contemporary circus deploys a composable martech stack with key components from Sitecore. [Read more]() [Discover cutting-edge martech without leaving your desk]() Check out your exclusive preview of the MarTech agenda — featuring expert speakers, essential topics, cutting-edge solution providers, and more. [See what’s in store]() From Search Engine Land - [Bing limits chat sessions as OpenAI founder says AI tools are ‘somewhat broken’]() - [Meta is bringing the blue verification badge to Facebook and Instagram]() - [Video content guide: Why you should start creating videos now (plus examples)]() - [Call tracking: What it is and how it works]() - [This day in search marketing history: February 20]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()