🎛️ The future of Bard and ChatGPT

Plus, why we care about location marketing [View in browser]( | [Share]() [Martech: Martech is Marketing]() Feb 20, 2023 Feb 20, 2023 Good morning, Marketer, let’s cool our engines. What is everyone talking about? Conversational AI, especially ChatGPT and Google’s Bard. Sure, they likely aren’t going away and they may well impact many aspects of marketing and martech. But strap in for a bumpy ride. Last year, the metaverse was on everyone’s lips. We did point out that it could offer dystopias as well as utopias and be threatening to the young and vulnerable. Then [this news story]() about dangerous-by-design apps came out. This week, seasoned tech journalist Kevin Roose was “deeply unsettled, even frightened” by [an experience with Bing’s AI](). One can only imagine the consequences of such an experience for someone with mental health issues or other vulnerabilities. Maybe these technologies will be ready for prime time soon — [some are highly optimistic]() — but there’s some fixing to be done. Kim Davis,Editorial Director [Bard and ChatGPT will ultimately make the search experience better]() But it's early days and we're still trying to envision what the future of search will look like. [Read more]() [Why we care about location marketing]() Learn why location-based marketing is worth considering and ways brands with physical locations can leverage the strategy. [Read more]() [The latest jobs in martech]() On the hunt for something new? Check out who's hiring in martech this week. [Read more]() [How to match content production and utilization to increase customer desire]() Have you considered new ways to keep your customers happy and exceed their expectations? Join our upcoming webinar and see real examples of how our partners have used Acquia to help customers ensure their multi-site management is up to snuff. [Sign me up!]() [Marketers: The metaverse is coming]() The metaverse and Web3 aren't here yet, but it's time to start thinking about the positive opportunities they might create as well as the negative risks. [Read more]() [AI in marketing: 7 areas where it shines and struggles]() Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond. [Read more]() [What is a conversion optimization platform?]() Learn why marketers are using this new technology to improve experience and boost ROI. [Read more]() [MarTech’s marketing AI experts to follow]() Who you need to follow to keep up with the AI revolution sweeping through marketing technology. [Read more]() [Discover cutting-edge martech without leaving your desk]() Check out your exclusive preview of the MarTech agenda — featuring expert speakers, essential topics, cutting-edge solution providers, and more. [See what’s in store]() From Search Engine Land - [Google warns against using 403 or 404 status codes for Googlebot crawl rate limiting]() - [Microsoft proposes AI ads in Bing]() - [Report: Google sharing Chrome iOS search revenue with Apple]() - [Bing AI chat needs to stop sourcing the Bing search results]() - [The big concern for publishers is when AI becomes the journalist]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()