🎛️ Are AI-powered chatbots ready for primetime?

4 areas of martech with ethical concerns [View in browser]( | [Share]() [Martech: Martech is Marketing]() Feb 16, 2023 Feb 16, 2023 Good morning, Marketer, help is on the way! After all the (justifiable) ChatGPT elation, the real problems with AI-powered chatbots are getting more attention. Top of the list is they make mistakes. Google became the poster child for this when its chatbot gave incorrect answers at its unveiling. That must mean it’s not as good as Microsoft’s Bing, right? Wrong. Turns out Bing’s AI also gave out wrong answers at its unveiling. Fortune even has a story with the headline: “Bing is getting ‘unhinged’ and argumentative, some users say: It ‘feels sad and scared.’” I’m sure I’d feel the same if I were in its place. This is why Bing’s terms of service says, “You should not rely on the Online Services and you should not use the Online Services for advice of any kind.” These programs will very quickly improve, but there’s no telling when they’ll be fully reliable. Until then they should have a warning label, something like, “Do not make heavy decisions while using.” Speaking of improving, we’d like your help with that. [Would you mind taking a quick survey about our newsletter]()? Thanks! Constantine von Hoffman,Managing Editor [So how is this Web3 supposed to work?]() How NFTs, crypto and blockchain will one day work together to propel Web3. [Read more]() [4 areas of martech with ethical concerns]() Martech professionals don't mean to sow chaos in the world, but what we do can have unintended consequences. [Read more]() [10 reasons you should attend MarTech online March 28-29 (for free!)]() Cutting-edge solutions. Free registration. Digital access. The list goes on! [Read more]() [Prepare for an unpredictable economy with email marketing]() Don’t let your brand suffer because of the economic pressures ahead. Use first-party data to fuel your email personalization strategy. [Read more]() [How to master the CX trifecta in 2023: data, content & tech]() How do you ensure your business has the tech you need to put the right content in front of customers at the right time? Join our upcoming webinar for a step-by-step guide to mastering the CX trifecta. [Register here!]() [3 ways marketers can build trust with data ethics]() Why adherence to data ethics is the new standard for modern marketing. [Read more]() [Optimizing the online experience for disabilities improves it for all customers]() 43% of people with disabilities abandoned an online purchase because of accessibility issues. [Read more]() [Who likes ads? TikTok users, that's who]() TikTok users are highly engaged with the platform and they are overwhelmingly receptive to advertising. Learn what this means for brands who want to reach them. [Read more]() [How marketing ops improves ROI through campaign performance and budget management]() James Delande from BrandMaker talks optimization at our recent MarTech conference. [Read more]() [Discover cutting-edge martech without leaving your desk]() Check out your exclusive preview of the MarTech agenda — featuring expert speakers, essential topics, cutting-edge solution providers, and more. [See what’s in store]() From Search Engine Land - [Google publishes new link best practices]() - [Bing’s new ChatGPT has multiple personalities]() - [Ex-Googler: Ad revenue is hiding Google’s fundamental problems]() - [3 questions SEOs are fielding in the wake of AI-powered search]() - [3 new Google Analytics 4 updates]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()