🎛️ CRMs are great, every person should have one

Top 9 immersive marketing events of 2023 [View in browser]( | [Share]() [Martech: Martech is Marketing]() Feb 07, 2023 Feb 07, 2023 Good morning, Marketer, you can’t have your chicken and cross the road too. Twice a year I visit the dentist to get my teeth cleaned. Every time, the dental hygienist asks me questions like, “How was the trip?” or “Did you get that job?” Until my last visit a couple of days ago, I was always amazed she remembered things we’d discussed six months ago. That’s when I realized she was almost certainly using notes she made after my last appointment. (I’m not always the sharpest needle in the haystack.) This, to me, is a perfect example of CRM. My experience was personalized. The customer relationship was managed perfectly. Now, I want my own personal CRM. Something to help me with all the stuff I forget about people: Like their name, the name(s) of their significant other and/or children, birthdays, etc. The tough part is it must be able to provide this in real time as I encounter people. Can someone do this? Anyone? Bueller? Constantine von Hoffman,Managing Editor [The state of martech in 2023]() Marketing teams should start rationalizing their stacks to eliminate contract, product and functional redundancies. [Read more]() [ChatGPT set to shake up search]() Microsoft Bing is working with ChatGPT itself while Google is set to launch its own tool, Bard. [Read more]() [Top 10 immersive marketing events of 2023]() Here's a list of must-see events for marketing professionals looking to boost their metaverse marketing muscle this year. [Read more]() [Ah, the inevitable demise of cookies… so what’s next?]() Marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. Join us on February 14th and learn techniques that your marketing and digital teams can use to remove friction from your login experience. [Sign me up!]() [What is digital asset management and how can it help you?]() Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. [Read more]() [How CTV can deliver market research for B2B marketers]() Here are some ways B2B marketers can use CTV ad campaigns to find audiences and test creative. [Read more]() [Assessing ad impact in social media]() Compare brand and outcomes performance with normative benchmarks [Learn more]() [Marketers making less use of martech’s expanding capabilities]() Only 42% say they are utilizing all the capabilities of their martech stack. [Read more]() [Discover cutting-edge martech without leaving your desk]() Check out your exclusive preview of the MarTech agenda — featuring expert speakers, essential topics, cutting-edge solution providers, and more. [See what’s in store]() From Search Engine Land - [Google launches Bard, its answer to ChatGPT – here’s what it looks like]() - [10 awesome reasons to attend an SMX Master Class]() - [Advanced image SEO: A secret manual]() - [How to write long-form content: 7 smart steps and examples]() - [This day in search marketing history: February 6]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()