🎛️ Looking back on January

The best deep dives of the month from our experts [View in browser]( | [Share]() [Martech: Martech is Marketing]() Feb 06, 2023 Feb 06, 2023 Good morning, Marketer, and it’s February already. That came fast. I had just gotten used to January. But this gives me the opportunity to shout out the contributions from our great marketing experts that resonated with you over the last few weeks. Everyone is talking about ChatGPT and other aspects of AI, and that included us. Many of you are still working on understanding GA4 and thinking about how to boost your email campaigns. Plus, you dug deep into strategies for B2C and B2B marketers. Dive in and enjoy. ICYMI, as the acronym goes. Kim Davis,Editorial Director [3 Google Analytics 4 features to make up for lost data]() Using these tools in GA4 will help compensate for tracking limitations so that you can remain data-informed. [Read more]() [3 email marketing shifts to make in 2023]() Consider making these three major directional changes that could help your email program succeed this year. [Read more]() [When I asked ChatGPT to write an article about ChatGPT]() ChatGPT isn't yet a tool that can run without close supervision. But it's something marketers are paying attention to. [Read more]() [C is for cookie, that’s good enough for me]() Don’t be like Cookie Monster… The cookie shouldn’t be enough for you. Join our upcoming webinar and learn how to achieve personalization without cookies right when your users log in. [Save my seat!]() [AI in marketing: 7 areas where it shines and struggles]() Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond. [Read more]() [10 steps to target and connect with potential customers effectively]() Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing). [Read more]() [Plan your 2023 hiring budgets or job search with confidence]() Download this guide from Conductor for compensation benchmarks and hiring trends you need to know to develop a winning recruitment and retention strategy—or attain your career goals. [Read more]() [5 strategies B2B marketing and sales teams can bank on as markets tighten]() These core strategies and tactics can help B2B organizations turn GTM efforts into results amid economic uncertainty. [Read more]() [Discover cutting-edge martech without leaving your desk]() Check out your exclusive preview of the MarTech agenda — featuring expert speakers, essential topics, cutting-edge solution providers, and more. [See what’s in store]() From Search Engine Land - [Google search, network, and YouTube revenue all fell in Q4 2022]() - [How to manage and edit your Google Business Profile from Google search]() - [International SEO: How to avoid common translation and localization pitfalls]() - [Microsoft Bing’s ChatGPT interface spotted in the wild]() - [This day in search marketing history: February 3]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()