🎛️ Data clean rooms keep hopes alive for an open web

Plus, CLV: a customer’s total value [View in browser]( | [Share]() [Martech: Martech is Marketing]() Feb 03, 2023 Feb 03, 2023 Good morning, Marketer, and who doesn’t want to keep the internet open? It’s now an old story that tech giants have lots of data to connect with customers and wield a tremendous advantage due to their massive usership. Facebook reached the 2 billion daily user milestone just this week, and parent Meta’s quarterly earnings are exceeding expectations. Their stock is climbing after significant layoffs, with more likely to come — although the scale of the layoffs so far is dwarfed by the growth of Meta’s workforce during the pandemic. Marketers pay a high price if they don’t have their own first-party data and ways to engage customers outside of “walled gardens.” And like other related challenges in digital marketing — privacy, regulations, ROI — the drive to keep the internet open and likable is a tech problem with a tech solution. Today, our editorial director Kim Davis takes a deep dive into how evolving data clean room technology might solve the problem of how brands and publishers can work together to keep the open web from getting gobbled up by a few giants. Chris Wood,Editor [How data clean rooms might help keep the internet open]() The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies. [Read more]() [North Star goals for category leaders: Customer lifetime value model]() Beyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs. [Read more]() [Questions to ask about conversion optimization platforms]() Have these questions ready for vendors, internal stakeholders and technology customers. [Read more]() [How to kickstart your first-party data strategy in 2023…]() Join our upcoming webinar and learn how to improve acquisition, increase revenue and optimize retention – all while achieving personalization without cookies. [Register here!]() [Server-side measurement: What is it really good for?]() While it is not a one-size-fits-all solution to the demise of browser cookies, server-side measurement is still worth considering. [Read more]() [Measuring the invisible: The truth about marketing attribution]() Is marketing attribution a myth or reality? Here are three tips for doing attribution as well as it can be done. [Read more]() [2023 digital marketing salary guide & hiring trends report]() Download this guide from Conductor for compensation benchmarks and hiring trends you need to know to develop a winning recruitment and retention strategy—or attain your career goals. [Read more]() [How Penske Media uses a CDP to help advertisers reach digital users]() Unifying first-party data in the CDP helps authenticate users and quickly improve their experiences. [Read more]() [Discover cutting-edge martech without leaving your desk]() Join us for free at MarTech, online March 28-29, to discover technologies, tools, and solutions that can help you connect with your customer and power organizational success. Registration is free! [Learn more]() From Search Engine Land - [Google’s search quality raters protest for higher pay]() - [Microsoft revises multi-channel advertising approach and discontinues bid modifiers for audience ads]() - [Why SEO should be a product]() - [How much will backlinks matter in 2023?]() - [This day in search marketing history: February 2]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()