🎛️ The challenge of changing a martech stack

88% of brands say they’re pressured to use retailers’ media networks [View in browser]( | [Share]() [Martech: Martech is Marketing]() Feb 02, 2023 Feb 02, 2023 Good morning, Marketer, don’t judge a haystack by its needles. Serendipity hit my inbox the other day in the form of two emails. First was one with the subject line, “Rapid Digitization to Fuel the Sales Engagement Software Market; Reaching $29.6 Billion by 2032.” A moment after that came, “Gartner: Half of Customer Service Reps Don’t Use New Technology.” We all know these seemingly contradictory things can both be true. Just because you buy it doesn’t mean they will come. I’ve never been responsible for an enterprise software implementation (with good reason). I have, however, done something vaguely similar: Replaced an old program with a new one which will do things better and faster. Unfortunately, in order to achieve better and faster I also had to do different. I had to learn new keystrokes and commands and the like. No matter how big the improvement, there was always a moment when I wanted my old program back. Sure it wasn’t anywhere near as good, but it was familiar. Now if I, by myself, felt that way, I can only imagine the pushback from changing a martech stack used by many people. My hat is off to all you incredibly skilled and patient people who can get this done. Constantine von Hoffman,Managing Editor [88% of brands say they’re pressured to use retailers’ media networks]() RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data. [Read more]() [Campaign tracking in GA4: How to ensure your links are properly tagged]() Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers. [Read more]() [Does your company need a conversion optimization platform?]() Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology. [Read more]() [What is your business's reputation? Why does it matter?]() In today’s digital world, it’s important to distinguish the difference between what customers say “to” you and “about” you. Your brand reputation directly impacts your business success! Join CX experts from Reputation for our upcoming live webinar and learn strategies to connect marketing and CX efforts for the ultimate brand reputation. [Sign me up!]() [2023 Predictions: Retail media networks]() As more advertisers flock to retail media networks, here’s how the networks will evolve. [Read more]() [4 marketing lessons from retailers who are mastering the customer experience]() Get inspiration from retailers who have focused their efforts on CX and adapt those learnings to better engage your own audience. [Read more]() [Assessing ad impact in social media]() Compare brand and outcomes performance with normative benchmarks [Learn more]() [How to sharpen your B2B marketing experience strategy]() Make sure you’re delivering experiences to buyers with the right level of targeting. [Read more]() [Discover cutting-edge martech without leaving your desk]() Join us for free at MarTech, online March 28-29, to discover technologies, tools, and solutions that can help you connect with your customer and power organizational success. Registration is free! [Learn more]() From Search Engine Land - [Report: Microsoft Bing’s ChatGPT feature to be faster and richer with GPT-4]() - [ChatGPT Plus launches, it costs $20 a month]() - [Webinar: 4 disciplines for SEO teams to drive performance]() - [Google Maps removed policy-abiding reviews from Local Guides]() - [Google testing new search design with AI answers over organic results]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()