🎛️ Real serendipity is better than artificial intelligence

10 steps to target and connect with potential customers effectively [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jan 25, 2023 Jan 25, 2023 Good morning, Marketer, remember: If you can’t handle the heat, make lemonade. On a trip to Florida I got lost thanks to Google maps and it was exactly what I needed. It wasn’t Google’s fault, of course. I didn’t notice an autocorrect and entered the wrong address. I wound up driving along back roads, far away from highways and malls, past a diner advertising “fresh chicken gizzards” and along several alligator-filled swamps. By the time I got to where I didn’t want to go I was relaxed and happy. What does this have to do with marketing? Artificial intelligence isn’t the answer to everything. It has no meander option. It doesn’t understand serendipity. For that, we need you. Constantine von Hoffman,Managing Editor [10 steps to target and connect with potential customers effectively]() Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing). [Read more]() [Feds finally file anti-monopoly suit over Google’s adtech]() The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices. [Read more]() [What is call analytics software and how is AI giving marketers more power to measure inbound call data?]() The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications. [Read more]() [Think spiderwebs, not funnels]() With access to more data than ever before – and tech to interpret that data for marketers looking to write the right content to drive organic traffic – we now know the better framework for marketers to embrace is the spiderweb. Join us for our upcoming webinar and take a look at why Charlotte was way ahead of her time. [Save your seat!]() [Innovation vs. rebranding: How to choose the best change for your business]() While they both indicate change, innovation and rebranding are remarkably dissimilar. Here's how to decide on a path for your brand. [Read more]() [PepsiCo’s strategies for marketing via online games and esports]() PepsiCo's head of gaming and esports shares his playbook for connecting with gamers and fans. [Read more]() [How to craft the perfect PR pitch]() This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after. [Learn More]() [Please don’t fill new channels with bad creative]() TechStyle Fashion Group’s pandemic pivot might be considered rare in a world when marketers say most ads are lackluster and repetitive. [Read more]() [Dozens of martech solutions are just a click away]() Join us for free at MarTech, online March 28-29, to discover technologies, tools, and solutions that can help you connect with your customer and power organizational success. Registration is free! [Learn more]() From Search Engine Land - [Webinar: Your ultimate paid search evaluation checklist]() - [US Justice Department sues Google again, aims to dismantle its ad division]() - [Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023]() - [Top video marketing trends for 2023 and beyond]() - [Google updates image SEO best practices and Google Discover docs]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()