🎛️ The clarity of ChatGPT's writing is amazing, but it isn't everything

Why and how to use loss aversion in email marketing [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jan 24, 2023 Jan 24, 2023 Good morning, Marketer, what happens if you push the envelope outside the box? Another cautionary story about ChatGPT (which is truly amazing): I sent a query to an email list asking for comments for a story I’m working on. I’m 99.99% sure several of the responses were ChatGPT generated or based. Not only did they have the same phrases, but they took no position and were devoid of personality. Clarity in writing is a great thing. I’ve spent my entire career striving for it. However, it isn’t the only thing. Clarity by itself doesn’t connect emotionally. For that you need a fallible person and personality. AI can’t do that. Yet. Constantine von Hoffman,Managing Editor [Why and how to use loss aversion in email marketing (plus 4 examples)]() Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns. [Read more]() [Why we care about search marketing]() A combination of solid SEO and PPC strategies can boost your site's visibility in search engines, resulting in more traffic and conversions. [Read more]() [Lotame launches first-party data accelerator]() Spherical will extend first-party data from data warehouses and CDPs into the "madtech" space. [Read more]() [Your guide to increasing email response rates and reducing unsubscribe rates in 2023]() Get a first-hand look at how you can start making better decisions by leveraging calculated metrics, artificial intelligence, and real-time data. [Register here!]() [Data is at the heart of everything, but we’re still struggling to handle it]() Brands are still wrestling with how best to access and activate customer data. Are CDPs the solution? If only it was that simple. [Read more]() [Let consumers tell you how they want to be contacted]() Preference centers can be a great tool for building engagement and trust between brands and their customers. [Read more]() [Eyeing an ABM platform for your team?]() Know exactly what to look for to be confident your tech will drive results. This report explores ABM market growth and trends, the key elements of successful ABM strategies, ABM tool capabilities and recommended steps for making an informed purchase decision. [Read the full report!]() [AI and machine learning in marketing: Are you deploying the right models?]() Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction. [Read more]() [Dozens of martech solutions are just a click away]() Join us for free at MarTech, online March 28-29, to discover technologies, tools, and solutions that can help you connect with your customer and power organizational success. Registration is free! [Learn more]() From Search Engine Land - [Google Ads restored after morning outage]() - [How Google’s turn to resellers coincides with its largest round of layoffs]() - [Google Optimize will sunset this year]() - [How to level up your analytical skills with Excel]() - [How to write a checklist article: A 5-step checklist]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()