🎛️ 20 questions to ask customer data platform vendors during the demo

Plus, the dangers of saying ‘no’ in martech [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jan 23, 2023 Jan 23, 2023 Good morning, Marketer, and what’s the latest on CDPs? That’s a topic I’ll be following with interest in 2023. It seems to me the CDP space will continue to undergo significant change as the platforms shift from being standalone solutions that ingest customer data and make it actionable to being: - Components within much broader martech offerings. - Optional add-ons available with DX platforms. - Tools for extracting (and yes, making actionable) data from warehouses or lakes. And so on. I should say shift “for the most part,” because some of those big, enterprise CDPs are surely in the game for the long-term as independent, standalone offerings. For a new overview of the CDP space, download our free report, “[Customer Data Platforms: A Marketer’s Guide]().” Kim Davis,Editorial Director [20 questions to ask customer data platform vendors during the demo]() You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs. [Read more]() [The dangers of saying ‘no’ in martech]() Sometimes “let’s test that” is an even better answer than “yes,” all while avoiding the dangers of saying “no.” [Read more]() [The latest jobs in martech]() On the hunt for something new? Check out who's hiring in martech this week. [Read more]() [Remarkable SEO results, without the funnel…]() The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. There’s only one problem: it doesn’t fit with the way real humans engage with information on today’s internet! Join us for our upcoming webinar where we take a look at how to shift your thinking around your organic content strategy. [Register here!]() [How ‘the curse of knowledge’ may be hurting your business and what to do about it]() It’s easy to assume that everyone else knows what you know. Here are some examples of where this bias can crop up and how to deal with it. [Read more]() [Where should a CDP fit in your martech stack?]() Here are three approaches to consider when implementing a CDP based on how it integrates with your customer data ecosystem. [Read more]() [Drive results with unforgettable email marketing in 2023]() Enabling marketers to rapidly scale and meet the demands of the modern consumer by delivering personalized experiences that add value to your customer relationships. [Download the report here!]() [How Coca-Cola activated their enterprise CDP]() Over the last two years, the Coca-Cola Company has been implementing an Adobe CDP and activating other capabilities around it to connect with 2 billion customers worldwide. [Read more]() [Dozens of martech solutions are just a click away]() Join us for free at MarTech, online March 28-29, to discover technologies, tools, and solutions that can help you connect with your customer and power organizational success. Registration is free! [Learn more]() From Search Engine Land - [TikTok has a secret “Heating” (cheating?) button]() - [Is AI-written content replacing cheap old content farms?]() - [Report: Google search will debut chatbot features this year]() - [Businesses, users, experts defend big tech against algorithm lawsuits]() - [The latest jobs in search marketing]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()