🎛️ Where AI excels in marketing and where it struggles

Plus, best practices for mobile app messages [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jan 20, 2023 Jan 20, 2023 Good morning, Marketer, and it’s time for some risk assessment. Some of the top digital destinations for users today come with disconcerting liabilities for brands. For instance, if your organization is heavily involved in Twitter, will your audience associate you with the worst on that platform’s raging free-for-all? Will you face fallout if TikTok gets banned in your market? Your brand’s mobile app might not have the reach of these platforms, but it can be a channel for safer, data-rich engagement. [Here are some best practices]() for communicating with customers through the app to build interest and loyalty. It’s a less risky way to capture your audience’s attention when they’re looking at their phones. And the data they choose to share with you is yours and doesn’t fall behind some tech titan’s walled garden. Chris Wood,Editor [AI in marketing: 7 areas where it shines and struggles]() Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond. [Read more]() [How to send mobile app messages that build loyalty and stay relevant]() Keep high-value customers interested with mobile messages after they’ve downloaded your app. [Read more]() [Does your organization need a customer data platform?]() To answer this you must assess your organization’s business needs, staff capabilities, management support and financial resources. [Read more]() [How to increase email response rates and reduce unsubscribe rates in 2023]() Get a first-hand look at how you can start making better decisions by leveraging calculated metrics, artificial intelligence, and real-time data. [Register here!]() [How to use AI and machine learning to boost marketing data management]() Connect teams, evaluate processes and implement programs using AI and ML for data challenges. [Read more]() [5 paths to post-cookie personalized advertising]() CDPs. Identity resolution. 2nd party data. Contextual advertising. Marketers are testing insight-rich sources to build audience profiles. [Read more]() [Email marketing is continually developing. Are you keeping up?]() External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date. [Learn more]() [What is email marketing and how are platforms helping brands succeed?]() All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ. [Read more]() [Discover cutting-edge martech without leaving your desk]() Join us for free at MarTech, online March 28-29, to discover technologies, tools, and solutions that can help you connect with your customer and power organizational success. Registration is free! [Learn more]() From Search Engine Land - [Google improves error classification in video indexing report]() - [Technical SEO report reveals what matters in 2023]() - [New Performance Max experiments have just rolled out]() - [How to create an enterprise SEO monthly report]() - [How to maximize your ecommerce campaigns with Performance Max]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()