🎛️ Salesforce boosts support to retail media networks and customer experiences

Plus, North Star goals for category leaders [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jan 13, 2023 Jan 13, 2023 Good morning, Marketer, and it’s still all about customer-centricity. As Kim Davis reports, Salesforce has introduced [new support for customer retail experiences](). These are the experiences that customers encounter when they’re shopping. And these experiences are even more relevant now with the emergence of retail media networks. Think of it this way. Your customer isn’t just your customer 24/7. They shop around. By tapping into retail media networks, marketers can access a part of their customers’ digital journeys that they previously couldn’t. So, improvements to retail experience are critical to the advance of retail media networks. They’re a benefit to retailers and advertisers who get a more holistic view of customers. But even more crucial, the experiences are better for customers.. Chris Wood,Editor [Salesforce announces retail media network innovations]() Salesforce for Retail and Commerce Cloud announce the twin aims of helping optimize the retail advertising business and improve the retail customer experience. [Read more]() [North Star goals for category leaders: One-to-one, omnichannel personalization]() While “one-to-one” and “omnichannel” are the goals, you can start incrementally and work your way toward them. [Read more]() [How Booksy used DAM to organize their digital asset production]() The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies. [Read more]() [Analyzing social media & consumer behavior in 2023.]() Learn how to implement actionable consumer intelligence insights and why an interactive dashboard necessitates the shift in data capture, analysis, and distribution. [Sign me up!]() [Why we care about retail media networks]() One-quarter of retailers are generating more than $100 million in revenue from their media networks. [Read more]() [6 strategies for using a DAM to manage modular content]() Reusable blocks stored in a centralized DAM can scale and optimize your content creation. [Read more]() [The ultimate guide to calculating marketing campaign ROI]() Marketing attribution is key to determining how various channels, messages, and offers impact customers’ decisions. [Read more]() [How bad data can spoil good personalization]() Don't let bad data poison your email relationship with your clients. Learn how to avoid personalization failures in your email program. [Read more]() [Unlock the science of email deliverability and optimization]() Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns. [Free download]() From Search Engine Land - [Google’s December 2022 helpful content update is now done rolling out]() - [Google December 2022 link spam update done rolling out]() - [Google search responds to BankRate, more brands using AI to write content]() - [8 dangers of copying another brand’s SEO]() - [A PPC guide to permission-based audiences]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()