🎛️ 3 GA4 features to make up for lost data

Plus, how marketing automation supports B2B marketers [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jan 10, 2023 Jan 10, 2023 Good morning, Marketer, and we have a new buyer’s guide for you. We just published a new, updated version of our Marketing Intelligence Report, “B2B Marketing Automation Platforms: A Marketer’s Guide.” In it, you’ll find the latest news about the space, including mergers and acquisitions; details of new capabilities vendors are introducing; and an in-depth dive into some of the best-known offerings in the space. You can [download the report (it’s free) here]() or get a taste of the [valuable information it contains here](). Look out for more updated or brand new guides on a range of martech solutions in the coming weeks. Kim Davis,Editorial Director [3 Google Analytics 4 features to make up for lost data]() Using these tools in GA4 will help compensate for tracking limitations so that you can remain data-informed. [Read more]() [What is marketing automation and how can it help B2B marketers?]() Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features. [Read more]() [LG web3 partnership launches immersive experiences on TVs]() Oorbit partners with LG Electronics to bring immersive music and gaming to LG TVs. [Read more]() [The most effective strategies to win customer loyalty.]() Welcome to a new era of loyalty experiences. Gone are the days when loyalty programs were just about points and benefits. Now it’s more important than ever to drive customer demand and loyalty, but how do we do this successfully? Join us for our upcoming webinar and learn how to increase loyalty through personalized, differentiated and seamless experiences. [Save your seat!]() [Why we care about B2B marketing: A guide for marketers]() Learn what B2B marketing entails, how it differs from B2C, and what best practices marketers should be aware of. [Read more]() [GA4: What marketers need to know for a successful transition]() Marketers face crunch time with Universal Analytics officially sunsetting in July 2023. [Read more]() [Eyeing an ABM platform for your team?]() Know exactly what to look for to be confident your tech will drive results. This report explores ABM market growth and trends, the key elements of successful ABM strategies, ABM tool capabilities and recommended steps for making an informed purchase decision. [Read the full report!]() [How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey]() Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces. [Read more]() [Unlock the science of email deliverability and optimization]() Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns. [Free download]() From Search Engine Land - [Google Local Service Ads are now available for dentists]() - [Take your search marketing skills to the next level in 2023]() - [How to build a ‘helpful’ content strategy for 2023]() - [Microsoft, BigCommerce team up to launch new marketplace Ads and Listings]() - [Arbitrage in Google’s Local Services Ads: What you need to know]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()