🎛️ EU drops a big hammer on Facebook

MarTech’s B2B marketing experts to follow [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jan 05, 2023 Jan 05, 2023 Good morning, Marketer, let’s get to it! EU regulators have ruled [Facebook (can’t bring myself to call it Meta) must pay a $414 million fine for violating privacy laws](). The bad news for Mr. Zuckerberg’s company: That’s the good news. The worse news: FB can no longer use people’s data to target behavioral advertising on the site, in Europe at least. The social media giant has three months to say how it will comply. That may mean letting users opt out of advertising, a move which the WSJ said “could hurt its core business.” Ya think? Analysts say the best case scenario is a loss of 5% to 10% of overall ad revenue. There’s a lot of litigation ahead, so it will likely be years before all the dust settles. But, right now, it’s another hit on a company already dealing with falling revenues and a plummeting stock price. Constantine von Hoffman,Managing Editor [MarTech’s B2B marketing experts to follow]() Here are the top B2B marketing experts to follow to stay on top of all the best practices and latest developments. [Read more]() [How CPGs can realize the value of first-party data with a CDP]() Consumer packaged goods brands can drive ongoing marketing ROI by harnessing the value of first-party data through a customer data platform. [Read more]() [Implementation partner: The final brick in your DAM foundation]() A good partner will not only help with the technical aspects of setting up the DAM but will assist in developing your long-term goals. [Read more]() [Customer segmentation models to improve the performance of loyalty marketing campaigns]() Segmenting your customers is critical to your success. [Read more]() [7 ways to keep your customers coming back in 2023]() Welcome to a new era of loyalty experiences. Gone are the days when loyalty programs were just about points and benefits. Now it’s more important than ever to drive customer demand and loyalty, but how do we do this successfully? Join us for our upcoming webinar and learn how to increase loyalty through personalized, differentiated and seamless experiences. [Register here!]() [Nielsen announces first module for cross-screen audience measurement platform]() Nielsen ONE Ads promises deduplicated audience measurement across linear TV, CTV, mobile devices and desktop. [Read more]() [How ‘the curse of knowledge’ may be hurting your business and what to do about it]() It’s easy to assume that everyone else knows what you know. Here are some examples of where this bias can crop up and how to deal with it. [Read more]() [How to craft the perfect PR pitch]() This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after. [Learn more]() [The ROI of personalized experiences: Process measurements]() Looking at the methods used to personalize, how efficiently they are performed and how they are improved over time is part of measuring ROI. [Read more]() [Unlock the science of email deliverability and optimization]() Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns. [Free download]() From Search Engine Land - [EU rules that Meta’s ad practices are illegal]() - [Twitter is lifting its ban on political, cause-based ads]() - [Google’s “Remove redundant keywords” recommendations have changed]() - [A 5-step framework to scale your content operations and SEO]() - [Google drops the character limit for headlines in article structured data]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()